Galapagos Conservation Trust
Launched in 1995, the Galapagos Conservation Trust is the only UK charity to focus exclusively on the conservation and sustainability of the Galapagos Archipelago. To coincide with its 20th anniversary, the charity launched the Galapagos Future Fund and along with it a long-term appeal to raise vital funds. Unlike previous appeals, the fund is intended to be active for a number of years and as such there was a desire to create a strong profile for the appeal by giving it its own identity, albeit one that complements the Trust’s own branding.
The Galapagos Future Fund appeal pivots around what would happen to the Galapagos if all conservation efforts ceased – a form of utopian/dystopian concept – with a focus on what effort is needed to conserve the Islands and the wider natural world. It’s a complex story, with many sides. At the same time, there is the underlying message of the interconnectedness of all things.
The faceted nature of the fund logo reflects these themes. In addition, the emerald crystal motif references the Trust’s 20th anniversary. The distinctive logo shape comes from the Galapagos Marine Archipelago and the whole process of evolution involved working closely with the client at every stage.
The campaign is supported with a range of collateral including a Case for Support brochure aimed at high-net-worth individuals together with a smaller, concertina booklet used in direct mail marketing. The faceted nature of the logo has been used to build a distinctive appeal brand and which also supports the copy style based around a series of ‘what if’ scenarios.