The client
Williams & Co are an award-winning plumbing and heating company for trade users. One of the fastest growing independent merchants in the UK, they have more than 50 branches and fulfilment centres across the country, plus a comprehensive e-commerce site.
The Task
To bring consistency and clarity to Williams’ brand assets, and in doing so deliver a stronger, more professional and confident brand image in keeping with their ambition and ethos. Our involvement over several years has encompassed branding, campaigns, digital and printed assets.