Back to school: Do you need a marketing manager?
A new academic year has started. We’ve arrived back at school full of optimism and good intentions for the year to come. Remember those new exercise books you were given every September? And the new pens and sharp pencils that you used to write in them? And do you remember how very neatly you wrote on that first, smooth and pristine page, all the time thinking: ‘This time, this time – I’m going to keep this up. My workbooks will always be neat and clear and full of top marks.’