Journal

We have a lot of thoughts about a lot of things and we're sharing those thoughts with you here.

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Your parents are your customers: a guide for private schools

When it comes to schooling, the idea of parents as customers is not a new one but it’s still one that can raise hackles. The relationship between schools and parents is unique: it’s multi-stranded, complex, and differs for each individual pupil and their family. It’s not a simple sales deal; far from it. It’s a relationship and a life journey and it concerns some of the most important things in life: career prospects, future relationships, fulfilment and future life chances.

St Wilfrid’s Hospice on how fundraising and digital design collide

St Wilfrid’s Hospice provides tailored end-of-life care, in the community and at their Hospice in Chichester. St Wilfrid’s is an independent charity, serving people along the south coast, between Emsworth and Arundel, to the south of the Downs. Here, Fundraising Manager Michelle Sidney, explains how the charity’s new website and digital marketing, created by The Graphic Design House, have become an important part of the fundraising process.

Why a well-designed website is just as important for insurance companies as it is for retail

A quick browse through a range of insurance company websites will soon tell you that insurance is lagging behind retail when it comes to website design. So why are websites for insurance companies looking out-dated? Could it be that their target market has different requirements from their retail counterparts? Or could it be something more worrying – that many insurance companies don’t realise the important part played by website design in winning and retaining business?