Journal

We have a lot of thoughts about a lot of things and we're sharing those thoughts with you here.

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How is the recruitment market evolving in response to digital marketing innovation?

23rd Aug 2017
Digital marketing for recruitment consultancies and head hunters is constantly evolving, creating greater efficiencies, better return on investment and more effective matching of job roles to candidates. It’s a development that benefits both sides through more choice, faster results, and greater transparency. The most successful recruitment agencies are those that stay ahead in the digital market, making use of innovation to create the service that both employers and candidates want.

Your parents are your customers: a guide for private schools

7th Jun 2017
When it comes to schooling, the idea of parents as customers is not a new one but it’s still one that can raise hackles. The relationship between schools and parents is unique: it’s multi-stranded, complex, and differs for each individual pupil and their family. It’s not a simple sales deal; far from it. It’s a relationship and a life journey and it concerns some of the most important things in life: career prospects, future relationships, fulfilment and future life chances.