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Why a well-designed website is just as important for insurance companies as it is for retail

8th May 2017
A quick browse through a range of insurance company websites will soon tell you that insurance is lagging behind retail when it comes to website design. So why are websites for insurance companies looking out-dated? Could it be that their target market has different requirements from their retail counterparts? Or could it be something more worrying – that many insurance companies don’t realise the important part played by website design in winning and retaining business?