Build business for your recruitment agency by improving mobile job search

Kev Simpson
  • Kev Simpson
  • Head of Development

It’s all about the user experience

When it comes to creating business-building websites for recruitment agencies, it’s all about the user experience.

Your users are looking for a career change, which may be exciting, but it’s also one of life’s number one stress points. 

The recruitment agencies that have a stress-free user experience built into their website design are the ones that will get the most business.

Start with the user

If it’s all about the user experience then you need to start by thinking about what the user wants.

  • They want to know what vacancies exist.
  • They want to be able to get easily to the vacancies that fit their spec – by role, sector, business type and location.
  • They don’t want to be swamped by detail…
  • … but they do want to be able to access any further detail, if they require it.
  • They want to be able to apply for multiple roles easily online.
  • They want to be able to do all of the above on any device, from anywhere.

Be responsive

That last point is crucial because it’s at the heart of profitable web design for all leading recruitment consultancies. Job seekers want to be able to search for, and apply for, jobs from anywhere, on any device. That means responsive web design.

Responsive web design is a website that works equally well on any device – tablet, smartphone or desktop. And it doesn’t just work well – it also looks clear and functions easily and intuitively.

Oh, and Google rates responsive web design sites more highly, so a responsive site is an essential part of your SEO strategy.

Keep it simple

With responsive web design, the user will get the same functionality as on their desktop, but a more focussed design approach is needed, because of the smaller screen. There isn’t the scope for lots of flourishes and fine detail – it needs to be clear and simple.

Think again about the priorities of your user. They don’t want grand design gimmicks or clever flourishes – they want factual information and simple steps from initial job search to applying for a role.

Individually refined job search

to

Specific job detail

to

Job application

With professional and creative responsive web design, it can be done in a matter of minutes. It can be done from anywhere. It’s easy.

See what we mean

Here at TGDH we recently created a website for specialist consultancy, Evodia. Evodia works with a range of sectors including energy, engineering, defence and government.

Let’s put you in the picture on what good mobile job search functionality looks like in practice. Take a look at the Evodia website on your desktop and then on your mobile – have a play around with it. Try going through the job search process yourself.

You’ll see that the mobile site offers all the same information, but in simple steps that are easy to navigate on a small screen. Similarly, the desktop version is laid out in such a way for the user to access everything they need quickly and with greatest clarity for a larger screen.

Consistency

Responsive web design gives the user consistency. They may start their job search on their smartphone during their train journey home but then pick up where they left off, using their desktop later. There’s no frustration from changes in the functionality. Once again – stress free. Easily done. A recruitment site to use again and again.

Still not convinced that your site needs a re-think? The simple commercial facts are that the future is mobile. Mobile devices are now being used more widely than desktops. So if you want to win business for your recruitment agency, you need to give a good user experience for mobile job search. Because that’s what your customers want.