Strong messaging on hospice care for multiple audiences – through social media, web design, branding and advertising campaigns.
St Wilfrid’s Hospice has been part of people’s lives across West Sussex for 30 years. The hospice cares for up to 240 patients and their families at any one time. It’s an essential presence in the community, touching the lives of thousands each year.
Despite performing an absolutely vital service, St Wilfrid’s needs to generate 87% of the £7m annual running costs.
We have been working with St Wilfrid’s for over four years now, helping them to build their brand identity, gaining attention and support in a climate of increasingly demanding competition for the charity sector.
I've been working with TGDH for several years now and it's great because they really get us - it's like they’re an extension of St Wilfrid's.
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stwh.co.uk is an emotionally powerful site with a strongly supportive and practical approach, giving staff, patients and their families a voice. Careful SEO ensures that the messages are reaching target audiences.Launch site
The website needed to demonstrate that a hospice is much more than a building. It’s about care and activity within the community and people’s homes, too. We’ve alleviated some of the fears around hospices by showing that they’re not just about dying, but about lives and living.
The site had to be honest and transparent. It also needed to acknowledge and inspire volunteers and fundraisers. We created a Wall of Fame to highlight fundraising achievement. Volunteers can find out what the time they could give actually achieves for the hospice. Infographics show clearly where money goes on day-to-day basis.
Individual stories are at the heart of the website. The real-life aspect generates empathy and understanding while patients, staff, volunteers and others all have a voice and can be heard.
I've been working with TGDH for several years now and it's great because they really get us - it's like they’re an extension of St Wilfrid's. We wanted a strong brand, with a style guide which could easily be used in-house. Together with TGDH, we went right back to basics, agreeing who we're talking to and what we're saying. TGDH then took these findings and produced a fantastic style guide featuring a new look and feel that goes beyond just a logo and font style, but which really stands out in the very competitive third sector.