Hull Truck Theatre: Title Treatments

The client

Hull Truck Theatre presents a diverse programme of productions throughout the year, ranging from family shows and festive favourites to dramas and comedies for different audiences. We work with the theatre to create bespoke title treatments that provide each production with a distinctive visual identity.

The brief

Each production required a title treatment that reflected its story, genre and intended audience, while remaining flexible enough to work across a wide range of printed and digital applications. Every project began with a creative brief supported by moodboards, visual references and discussions around the atmosphere and personality of the show.

A mock-up of the Sport Industry Report 2026 front cover and spread on a orange background.

Our approach

Every production begins with a different story to tell. Our role is to translate that into a title treatment that captures the character of the show while remaining flexible enough to work across every stage of the marketing campaign.

Starting with the story

Every project begins with a creative brief exploring the production's themes, genre and intended audience. Moodboards, imagery and visual references help define the atmosphere and creative direction before any design work begins.

A photo showing the title treatment for Wind in the willows

Bringing the identity to life

Once the core concept is established, colour palettes, effects and styling are applied to create a distinctive title treatment. Every design is developed to feel unique to the individual production while remaining true to the original creative direction.

An image showing moodboards from the Wind in the Willows title treatment

Building from the basics

Each title treatment is first explored in its simplest monochrome form. From there, typefaces are carefully selected before props, textures and graphic elements are introduced to reinforce the narrative and personality of the production.

A mock-up showing the title treatment with actors in it.

Designed for every application

The final artwork is developed as a flexible visual asset capable of working across brochures, posters, digital campaigns and animated content. Each treatment was designed to remain recognisable and effective at a range of sizes and formats.

Results & next steps

We continue to support Hull Truck Theatre by creating bespoke title treatments across a wide range of productions. Each identity is developed for use across print and digital applications, providing a consistent visual asset that can be applied throughout the marketing campaign for every show.

We continue to work with Hull Truck Theatre across its annual programme of productions, developing new title treatments that bring each show’s individual story and personality to life across print and digital media.

Bring your next production to life

Our work in action

Jacksons Lane

A streamlined What’s On Guide for Jacksons Lane, simplifying format and layout to support flexible, brand-led seasonal programming.

Jersey Opera House

Supporting Jersey Opera House’s reopening with refined, digital-first brochures and programmes that balance heritage, renewal and clarity.