Earthwatch Europe

The Great UK WaterBlitz campaign report

The brief

Earthwatch Europe connects people with scientists to conduct environmental research and supports citizen science initiatives that address pressing environmental challenges. They led the Great UK WaterBlitz, the UK’s largest citizen science water quality monitoring initiative, engaging volunteers to collect and report water quality data nationwide.

The Graphic Design House has worked with Earthwatch Europe for over a year, designing impact reports and pitch documents. For the Great UK WaterBlitz campaign, we were tasked with creating a 28-page report that clearly communicated the campaign’s findings and impact to a wide audience. The report needed to present complex scientific data in a way that was accessible, visually clear, and suitable for sharing with media, stakeholders, and the public.

The report featured on at least 5 major news outlets

Comparing the water quality against the test card

WaterBlitz visual for the report and social campaign

Our approach

From interpreting Earthwatch’s existing brand guidelines to shaping a report that presents data clearly and tells a compelling visual story. Hover over the flip tiles below to explore how we transformed complex research into an engaging, accessible publication.

Cover and initial spread of the Earth watch Waterblitz report

Template design

We developed a clean, bold editorial template that followed Earthwatch’s existing brand guidelines. The design was structured to make the report visually appealing, easy to navigate, and suitable for a broad audience.

Statistic page from the earthwatch europe waterblitz report showing Which river basins are most polluted

Engaging content layout

The report layout combined text, imagery, and data visualisation to keep the reader engaged throughout. Key statistics and comparisons were highlighted in a visually clear way, supporting understanding of the campaign’s findings.

Stats page showing the north west vs the Thames water pollution

Data integration

Supplied charts, statistics, and research findings were incorporated into the report. We focused on presenting the information in a clear, digestible format, ensuring accuracy while enhancing readability.

Spreads of the Earth watch Waterblitz report

Format consistency

Final page layouts were produced to maintain consistency across all sections. The design ensured that both digital and print versions could be used effectively for distribution and media coverage.

“The report strikes a balance between informative copy and eye-catching visuals… We can’t recommend The Graphic Design House highly enough and we’re looking forward to working with them again.”

Josh Kubale
Head of Communications
Earthwatch Europe

Examples of the news posts that featured the Earthwatch Europe Great UK Waterblitz report. Ranging from major UK publications such as The Guardian, The Independent and The Telegraph.

Results

Accessible Reporting: The final report clearly presented the findings of the Great UK WaterBlitz in a format that was readable and understandable for both public and specialist audiences.
Media Coverage: The report was featured on at least five major news outlets, including The Guardian, The Telegraph, and The Independent.
Stakeholder Engagement: Positive feedback from Earthwatch Europe highlighted the clarity and professional design of the report.
Wide Distribution: The report was shared digitally across Earthwatch’s platforms and by media partners, amplifying its reach and impact.

By delivering a report that communicated complex data in an accessible and visually clear way, we helped Earthwatch Europe showcase the importance of freshwater quality monitoring to a broad audience and reinforce public engagement with citizen science initiatives.

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Turning Complex Data into Clear, Compelling Design

From data-led reports to environmental campaigns that inspire action, we help organisations like Earthwatch turn complex information into stories that connect.

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