Coffin Mew rebrand

Weaving a bold new identity
for a modern law firm

The brief

Coffin Mew is a progressive law firm with a bold, entrepreneurial approach that distinguishes it within the legal sector. Known for its energy and innovation, the firm advises individuals, entrepreneurs, SMEs, and corporates across a wide range of sectors.

When Coffin Mew approached The Graphic Design House, they were looking to evolve their brand following a merger, to reflect their forward-thinking culture, modern outlook, and continued commitment to delivering exceptional legal advice.

The brief was to create a brand identity that would reposition Coffin Mew as a contemporary, confident firm unafraid to challenge convention. The visual identity needed to reflect both professionalism and personality, giving them a distinctive presence in a traditionally conservative market.

During the discovery process, we explored the origins of the firm’s name, Coffin, derived from the old French word meaning “weave.” This insight inspired the central creative concept: a visual representation of weaving, symbolising strength through connection, between the firm and its clients, and among its diverse areas of expertise.

Our approach

From exploring Coffin Mew’s strategic goals to developing a brand identity applied across every touchpoint, we focused on creating a distinctive, cohesive identity that reflects the firm’s modern, collaborative approach. Hover over the flip tiles below to explore each step of our process.

Building the brand framework

We began by developing the essential building blocks of the rebrand, defining new brand values, colour palettes, typography, and tone of voice. This ensured that every element of the brand identity worked together to express Coffin Mew’s progressive culture and clear strategic direction.

A mock-up showing the rebranded Coffin Mew Businesses cards on a bright pink background.

Rolling out the identity

Once the visual direction was approved, we applied it across a comprehensive suite of brand materials. This included business cards, brochures, signage, staff photography, presentation packs, and client templates — creating a consistent and recognisable identity across every touchpoint.

The 'weave' identity

The idea of weaving became the central visual theme. It symbolised connection, collaboration, and the firm’s ability to bring together different strands of expertise to achieve strong outcomes for clients. This motif informed both the logo and wider brand visuals.

Visualising the vision

To support internal communication, we also created a vision map that illustrated Coffin Mew’s strategic goals in a clear and engaging way. This tool helped the firm’s teams align around the same values and objectives as the new brand was introduced.

Galapagos magazine before and after redesign

Results & next steps

The rebrand gave Coffin Mew a confident, distinctive identity that stood out in the legal marketplace. The “weave” concept became a powerful visual metaphor for the firm’s approach, connecting with clients and creating strength through partnership.

The work was recognised externally, with the rebrand shortlisted for a Design Week Award, reflecting its creativity and clarity. Coffin Mew’s new identity continues to underpin their marketing and communications, strengthening their reputation as a modern, dynamic firm.

The Graphic Design House continues to support Coffin Mew as their brand evolves, helping to maintain consistency across communications and apply the identity to new campaigns and materials as the firm grows.

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Redefine how the world sees you

From bold visual identities to cohesive client communications, we help professional services stand out through thoughtful, story-driven design.

If you’re ready to refresh your brand and connect with your audience with clarity and confidence, let’s talk.