Watford Palace Theatre

Designing an autumn highlights brochure

The brief

Watford Palace Theatre, a 600-seat venue with a 113-year history, is at the heart of the local community. Known for championing new works and presenting a diverse range of performances, the theatre offers entertainment both on stage and in the streets of Watford. TGDH has collaborated with the theatre for several years, producing highlights brochures, title treatments, flyers, posters, window vinyls, and show programmes.

For the Autumn 2024 season, the theatre asked TGDH to update their highlights brochure. The project involved:

Expanding the brochure from 12 to 16 pages to feature more of the season’s shows, including the pantomime, Aladdin.
Incorporating the theatre’s new pink neon signage to ensure consistency across their branding.
Maintaining a design that was visually engaging, informative, and aligned with previous editions.

The Lights Theatre, brochure cover design

“Can I just say a huge thank you to Yasmin for her patience with all of our requests… I really appreciate all the work you have done for us”

Fiona Smout
Marketing Manager
Watford Palace Theatre

Our approach

From updating the existing brochure template to incorporating the theatre’s new neon signage and expanding content, we focused on creating a highlights brochure that informs, excites, and reflects the season’s energy. Hover over the flip tiles below to explore each step of our design process.

Image of Aladdin section of the Watford Palace Highlights brochure

Template update

We used the existing brochure as a foundation, updating it with the new season’s content and extending it to 16 pages. Key shows, like Aladdin, were given prominent placement, featuring previously created title treatments.

Front cover of Watford Palace highlights folded brochure showing the integration of neon signage on the cover

Neon signage integration

The brochure incorporated a neon sign on the front cover and pink glowing titles and separators throughout, reflecting the theatre’s updated signage and creating a cohesive visual identity.

full panel show highlight from Watford Palace brochure

Visual enhancements

Full-page imagery and vibrant colour elements were added to create greater impact when the brochure is unfolded.

Brochure functionality

A screenshot of the Watford Palace Theatre Highlights Autumn 2024 digital brochure on ISSU

The fold-out DL format allowed for clear navigation of shows and events. An online Issuu version was also produced to reach a wider audience beyond the printed brochure.

Opened view of Watford Palace Highlights brochure

Results & next steps

The redesigned Autumn 2024 highlights brochure delivered on the theatre’s goals of expanding content and reflecting their updated visual identity. Key outcomes include:

A 16-page DL fold-out brochure printed on 150gsm Silk stock that effectively showcased the Autumn 2024 season.
Design aligned with the theatre’s updated visual identity, incorporating pink neon elements for consistency across physical and promotional assets.
Brochure successfully informed and engaged audiences, highlighting key performances and generating excitement for the season.
Online ISSU version extended the brochure’s reach to audiences accessing the theatre digitally.

The Graphic Design House continues to support Watford Palace Theatre with ongoing projects. Future plans include exploring additional ways to integrate the theatre’s updated branding across print and digital marketing materials, ensuring a cohesive and impactful presence for upcoming seasons.

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