Aderans Trendco Catalogues
The Client
Aderans Trendco is a leader in the hair replacement industry, dedicated to providing cutting-edge solutions for hair loss. With a strong focus on innovation, they offer a range of bespoke and ready-to-wear hair replacement products, backed by extensive research and development. Their mission extends beyond product excellence, providing comprehensive training and state-of-the-art facilities to support professionals entering the industry. Trendco combines expertise with empathy, ensuring an empowering and enriching experience for all clients and partners.
The Opportunity
Trendco sought to break new ground by creating an all-in-one accessories brochure, a first for the company, that would elegantly present their complete aftercare and styling guide. The goal was to develop a high-end, luxury brochure with a fashion-forward appeal, one that could confidently take pride of place on a coffee table and invite readers to engage with it. At the same time, it was essential that the brochure remain approachable, reflecting the brand’s values of empathy and accessibility.
Our Approach
To meet Trendco’s vision for a high-end, fashion-inspired brochure, we adopted a look-book style that balanced luxury with clarity. By incorporating generous white space, we ensured the design felt sophisticated and uncluttered, allowing the content to breathe. Large, impactful product photography became a key feature, bringing the accessories and styling products to life in vivid detail. We paired this visual richness with carefully chosen, elegant fonts that created eye-catching headings, while maintaining a seamless flow and clear navigation throughout. The result was a brochure that exuded luxury yet remained accessible, perfectly aligned with Trendco’s brand values.
Results
The final product was a meticulously crafted 40-page brochure that surpassed all expectations. Trendco’s feedback was glowing, with the team sharing that “everyone is in love with the accessories brochure.” By pushing the brand’s aesthetic into fresh, bold territory, we delivered a piece that not only captured attention but elevated their visual identity. The brochure redefined how Trendco’s aftercare and styling range is presented, making it a standout piece within their range.
Our Work in Action
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Williams & Co: Brand refresh
Williams & Co’s rebranding enhanced their professional image, improving recognition and supporting rapid expansion.
JRP Catalogue design
We designed a visually appealing, user-friendly JRP product catalogue with intuitive navigation and clear content.