Gascoyne Estates

The client

Gascoyne Estates is a land and property business focused on creating lasting social and commercial value for the communities it serves. With an emphasis on stewardship, sustainability and long-term thinking, the organisation aims to support vibrant places, protect the environment and operate as an efficient, profitable business.

The Graphic Design House had previously supported Gascoyne Estates with marketing materials, before being asked to help refresh their campaign creative for the year ahead.

The brief

Towards the end of 2025, Gascoyne Estates approached us to refresh the design of their 2026 campaign, supporting events across Hatfield Park and Cranbourne.

The work needed to evolve the existing campaign style, maintaining recognisable elements such as hand-drawn illustration and bold colour, while improving structure, clarity and consistency across both print and digital assets.

3 posters mocked up showing the variety of designs for Gascoyne Estates

A mock-up showing the concepts that we put to Gascoyne Estates to refresh their campaign designs.

Our approach

We structured the refresh around retaining what already worked, then introducing a clearer design framework that could flex across multiple events, formats and asset sizes.

A mock-up showing the before and after of a candlelight concert leaflet for Hatfield Park, part of Gascoyne Estates.

Evolving the existing look

We developed the previous year’s campaign design by retaining the hand-drawn illustration style and bold colours, while refining the overall hierarchy. This ensured the refreshed creative felt familiar, but clearer and more consistent in application.

A mock-up of a billboard/banner for a candlelight concert at Hatfield Park.

Colour & concept development

Working within established brand guidelines for colour and typography, we explored a selection of supporting colours to broaden creative possibilities. From this, two concept routes were developed, each designed around a consistent grid system before one direction was selected for refinement.

A mock-up showing a variety of different Gascoyne Estates leaflets.

Building a clear template system

Using a clean, structured grid, we introduced a template approach that could be rolled out across the campaign. This provided a reliable framework for layout and messaging, helping maintain clarity and cohesion across multiple outputs.

A mock-up of a variety of different Gascoyne Estates leaflets showing the different colours in action.

Architectural influence

The selected concept centred around a strong hero image with layered typography, supported by subtle overlapping illustrations that added depth without reducing clarity or white space. The final direction drew inspiration from Hatfield Park’s elegant rounded arches, reflected in the central graphic shape and logo to create a stronger visual link to its setting.

A mock-up showing the before and after of a wedding fair leaflet for Hatfield Park, part of Gascoyne Estates.

Results

The refreshed campaign system was designed to be flexible and easily adaptable across a wide range of formats — from large banners and A-size posters to web and mobile graphics. The result is a clean, structured and reusable design approach that can be applied across different events throughout the year, while maintaining engaging illustration, clear typography and consistent hierarchy.

Bring your publications together

Our work in action

Army Flying Museum Rebrand

We rebranded The Army Flying Museum, creating a modern, adaptable logo to mark a new era.

National Museum of the Royal Navy

Bringing naval history to life through bold, engaging campaigns, interactive trails, and immersive experiences across the NMRN family.

Jacksons Lane

A streamlined What’s On Guide for Jacksons Lane, simplifying format and layout to support flexible, brand-led seasonal programming.

Refresh your campaign
without starting over

If your organisation runs multiple events or seasonal campaigns and needs creative that stays recognisable while working harder across every format, we can help. From concept development to reusable templates, we evolve existing design styles into structured systems that flex across print, web and social — keeping your communications consistent, efficient and easy to roll out.

Let’s build a campaign system that’s ready for the year ahead.

Get in touch