Aderans Trendco

Luxury in every page, style in every detail

The brief

Aderans Trendco is a leader in the hair replacement industry, offering a wide range of bespoke and ready-to-wear hair solutions. With decades of experience, the company is known for its innovation, craftsmanship, and commitment to supporting clients and professionals alike. Alongside their extensive product range, Trendco provides training and education to stylists, ensuring expert guidance and care across every part of the customer journey.

Trendco approached The Graphic Design House to create their first-ever all-in-one accessories brochure. A publication that would bring together their complete aftercare and styling products in one cohesive guide.

The brief called for a high-end, luxury, fashion-inspired brochure that balanced sophistication with accessibility. It needed to feel elegant and aspirational, something readers would want to keep and browse, while remaining true to the empathy and accessibility at the heart of the Trendco brand.

Multiple spreads from Trendco catalogues

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Person viewing catalogue spread in Trendco

Setting the tone for luxury

We took inspiration from high-end fashion lookbooks to define the visual direction. The focus was on creating a premium feel through clean layouts, generous white space, and subtle use of colour to complement product photography.

Balancing style and usability

Typography and layout were carefully considered to maintain clarity and flow throughout. Elegant headings were paired with concise, legible body text to create a design that looked beautiful without compromising on practicality.

Putting products in the spotlight

High-quality, full-page imagery played a central role in bringing the accessories range to life. Each product was given space to shine, presented in a way that was aspirational yet approachable.

A cohesive, considered finish

The final brochure design tied every element together — photography, layout, and type — to produce a unified, luxurious piece that reflected Trendco’s craftsmanship and attention to detail.

“I think this might be my favourite one of these Amore, Noriko and Hi Fashion ones that we’ve done yet! Thank you for all of your support!”

Bradley Webber
Sales & Marketing Manager
Aderans Trendco

Results

The finished 40-page accessories brochure was met with overwhelmingly positive feedback from the Trendco team, who shared that “everyone is in love with the accessories brochure.”

By combining a refined editorial design with clear product presentation, the new brochure successfully elevated Trendco’s visual identity while staying true to its approachable, customer-first ethos. It now serves as a flagship piece for the brand — a confident, polished publication that celebrates both style and substance.

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