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Elevating Arsenal’s Elite Hospitality Experience

The Client

Founded in 1886 as a works team from the local munitions factory in Woolwich, south-east London, Arsenal Football Club is now one of England’s most successful football clubs. As a top-tier team in the Premier League, Arsenal is not only a powerhouse on the field but also a globally recognised brand with a rich record-breaking history in the world of sports – including a significant collection of major domestic trophies, league titles, FA Cups, and numerous European honours.

The Opportunity

For over eight years, the team at The Graphic Design House had the privilege of collaborating with Arsenal across various sectors, including media, Junior Gunners, and premium hospitality. This long-standing partnership showcases our ability to deliver premium services for one of football’s most prestigious and iconic organisations. This time, the team was called upon to leverage our expertise in print design and elevate Arsenal’s hospitality offerings by creating luxurious print brochures and materials that reflect the club’s elite status.

Arsenal Platinum membership guide cover design

Our Approach

In the world of high-end sports hospitality, the quality of printed materials can significantly impact the overall customer experience. Understanding that Arsenal’s hospitality collateral needed to exude luxury and sophistication, the TGDH team meticulously selected specialist papers and applied premium finishes to create a tactile experience that resonated with Arsenal’s high standards.

Every detail, from the weight of the paper to the sheen of the finish, was chosen to reflect the exclusivity and prestige of Arsenal’s brand. This attention to detail ensured that the hospitality materials not only looked exceptional and printed beautifully, they also felt luxurious to the touch.

Our designs were crafted to align seamlessly with Arsenal’s brand identity, enhancing the overall experience for premium clients and guests. By maintaining brand consistency and adding a touch of luxury, we contributed to the club’s reputation as a leader in sports hospitality.

Results

The hospitality packages and suites not only sold out regularly but also generated waiting lists, highlighting the effectiveness of our design and execution. This success underscores the importance of high-quality design in supporting and enhancing premium offerings, helping to drive demand and maintain exclusivity.

Next Steps

Our partnership with Arsenal continues to evolve as we support their ongoing hospitality campaigns and explore new ways to enhance their premium offerings. We are committed to maintaining the high standards we’ve set, ensuring that Arsenal’s brand collateral continues to reflect the club’s prestigious image and meets the expectations of its elite clientele.