Arsenal Hospitality

Enhancing Arsenal’s elite hospitality experience

The brief

Founded in 1886 in Woolwich, south-east London, Arsenal Football Club has grown into one of England’s most successful football clubs. With an extensive collection of domestic and European honours, Arsenal combines sporting excellence with a globally recognised brand. The club’s hospitality offering reflects this prestige, providing exclusive experiences for premium clients and corporate partners.

For over eight years, The Graphic Design House has partnered with Arsenal across media, Junior Gunners, and premium hospitality. This project focused on elevating Arsenal’s hospitality experience through high-end print collateral. The brief was clear: create luxurious, tactile materials that reflect the club’s elite status while maintaining brand consistency across all hospitality offerings.

Arsenal FC platinum membership campaign header 'Always ahead of the game'

Arsenal FC Executive box brochure design highlighting the match day dining experience

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Arsenal FC platinum membership campaign pattern

Crafting premium materials

We selected specialist papers and applied premium finishes to create a tactile experience. Every element, from the weight of the paper to the sheen of the finish, was carefully considered to convey exclusivity and luxury.

Arsenal FC platinum membership brochure showcasing the spot uv pattern work on the cover

Enhancing guest experience

The hospitality brochures and guides were designed to enrich the premium experience, creating a sense of prestige from the moment clients received the materials. The attention to detail ensured the print collateral felt as high-end as the experiences themselves.

Emirates Stadium Plan created in silver and gold

Brand-aligned design

Our designs maintained a seamless alignment with Arsenal’s brand identity. Typography, colour, and layout were applied consistently to reinforce the club’s image while elevating the visual appeal of hospitality materials.

Arsenal FC platinum membership brochure featuring the spot colour gold used on the stadium illustration

Flexible, impactful solutions

Each piece was designed to be functional, visually striking, and adaptable for multiple hospitality packages and events. This approach allowed the club to consistently present a polished and cohesive experience to guests.

Arsenal FC Executive box brochure design highlighting the foiling on the cover

Results & next steps

The hospitality brochures and suite materials contributed to consistently high demand for Arsenal’s premium packages, often generating waiting lists. The project highlighted how meticulous design and quality production can reinforce a premium offering, supporting the club’s reputation for excellence in sports hospitality.

Our collaboration with Arsenal continues, supporting ongoing hospitality campaigns and exploring new ways to elevate premium client experiences. We remain committed to delivering materials that reflect the prestige of Arsenal Football Club while enhancing the overall guest experience.

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Let’s create your next
standout experience

From luxury hospitality brochures to high-end event materials, we help organisations connect with their audiences through thoughtful, story-driven design. If you’re ready to craft premium experiences that leave a lasting impression and want a UK design agency that combines creativity with precision, let’s talk.