Arsenal Hospitality
Enhancing Arsenal’s elite hospitality experience
The brief
Founded in 1886 in Woolwich, south-east London, Arsenal Football Club has grown into one of England’s most successful football clubs. With an extensive collection of domestic and European honours, Arsenal combines sporting excellence with a globally recognised brand. The club’s hospitality offering reflects this prestige, providing exclusive experiences for premium clients and corporate partners.
For over eight years, The Graphic Design House has partnered with Arsenal across media, Junior Gunners, and premium hospitality. This project focused on elevating Arsenal’s hospitality experience through high-end print collateral. The brief was clear: create luxurious, tactile materials that reflect the club’s elite status while maintaining brand consistency across all hospitality offerings.
Our approach
How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.
Crafting premium materials
We selected specialist papers and applied premium finishes to create a tactile experience. Every element, from the weight of the paper to the sheen of the finish, was carefully considered to convey exclusivity and luxury.
Enhancing the guest experience
The hospitality brochures and guides were designed to enrich the premium experience, creating a sense of prestige from the moment clients received the materials. The attention to detail ensured the print collateral felt as high-end as the experiences themselves.
Brand-aligned design
Our designs maintained a seamless alignment with Arsenal’s brand identity. Typography, colour, and layout were applied consistently to reinforce the club’s image while elevating the visual appeal of hospitality materials.
Flexible, impactful solutions
Our designs maintained a seamless alignment with Arsenal’s brand identity. Typography, colour, and layout were applied consistently to reinforce the club’s image while elevating the visual appeal of hospitality materials.
Results & next steps
The hospitality brochures and suite materials contributed to consistently high demand for Arsenal’s premium packages, often generating waiting lists. The project highlighted how meticulous design and quality production can reinforce a premium offering, supporting the club’s reputation for excellence in sports hospitality.
Our collaboration with Arsenal continues, supporting ongoing hospitality campaigns and exploring new ways to elevate premium client experiences. We remain committed to delivering materials that reflect the prestige of Arsenal Football Club while enhancing the overall guest experience.
Our work in action
Sport Industry Group
A new design concept for the 2026 Sport Industry Report, aligning print and digital formats with bold layouts, gradients and data clarity.
Yonex All England Open Badminton Championships
A bold tournament programme for the YONEX All England Open, combining high-impact design with clear information for fans.
Let’s create your next
standout experience
From luxury hospitality brochures to high-end event materials, we help organisations connect with their audiences through thoughtful, story-driven design. If you’re ready to craft premium experiences that leave a lasting impression and want a UK design agency that combines creativity with precision, let’s talk.