Broomwood School

Uniting heritage and ambition
across Broomwood Schools
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The brief

The Northwood Schools Group is one of London’s leading pre-prep and preparatory school groups. Based in South-West London, the privately owned group educates children aged 4–13 across its family of schools: Broomwood Lower, Northcote Lodge, and Broomwood Higher.

The group set out to unify all their schools under a single identity, Broomwood, to create a more cohesive brand that reflects their shared heritage, academic excellence, and forward-looking ethos. This rebrand was about more than design; it was about strengthening community and clearly communicating the complete educational journey from early years through to senior preparation.

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Unifying heritage and progress

Broomwood rebrand logo

We developed an iconic logo that combines the existing Broomwood “B” with the Northcote stag, a design that honours the schools’ heritage while representing a confident, forward-looking future.

Broomwood brand guidelines mock-up

Building a consistent identity

Broomwood brand guidelines mock-up

The rebrand included the creation of comprehensive brand guidelines to ensure consistency across all communications. This extended across signage, uniforms, promotional materials, banners, and pupil resources, reinforcing the new identity throughout the schools.

Broomwood Prospectus spread designs

Capturing the ethos

Broomwood Prospectus spread designs

The shared motto, “To Do Your Best To Be Your Best,” became central to the brand, encapsulating the schools’ belief in helping every pupil discover their potential. This core message was refined into a unifying theme and call to action: #BeYourBest.

Broomwood branding across different touchpoint, Bag and Visitor ID

Rolling out the brand

Broomwood branding across different touchpoint, Bag and Visitor ID

To bring the identity to life, we supported the production of materials such as challenge books, posters, adverts, mugs, and tote bags, helping staff, pupils, and parents embrace the new Broomwood name and identity.

“It’s been a real pleasure working with you all over the past few years, and on this project in particular. I really couldn’t have done any of this without you.”

Ali Bucknall
Head of Marketing & Admissions
Broomwood

Broomwood branding, including uniform, bus and roller banners
Broomwood new school year countdown design showcasing the journey for the student

Results & next steps

The rebrand delivered a strong, cohesive visual identity that conveys unity and belonging across the Broomwood schools. By blending heritage with a modern, dynamic approach, the new brand resonated with both traditional and contemporary parents, clearly communicating the schools’ shared values and educational journey.

As Broomwood continues to grow under its new unified identity, we are supporting the continued implementation of the brand across communications and materials. Together, we’re helping the schools inspire every pupil to #BeYourBest.

Need help uniting your brand under one clear identity?

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Our work in action

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Exeter College’s £11.3M library restoration campaign achieved nearly £250K in initial funds, enhancing its historic legacy.

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Let’s create something great together

From rebrands and brand rollouts to prospectuses and campaigns, we help organisations bring their stories to life through thoughtful, design-led thinking.

Ready to start your next project with a UK design agency that listens and delivers? Let’s talk.

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