Chelmsford Theatre

The ‘C’ campaign

The brief

Chelmsford Theatre, managed by Chelmsford City Council, is the city’s cultural hub. It hosts a diverse programme including theatre, comedy, live music, dance, talks, and an annual pantomime. Following recent refurbishment and rebranding, 2023 has been a key year in reconnecting with the local community.

Following the rebrand, Chelmsford Theatre had developed a set of distinctive C-shaped icons that reflected the city and worked well across digital and print materials. The theatre asked The Graphic Design House to expand on this idea by creating additional C-shaped assets that could be used flexibly across campaigns, while remaining consistent with their existing brand style. The aim was to add variety and personality to these visuals, helping the theatre communicate more creatively across platforms and throughout the year.

Chelmsford Theatre Season campaign poster mocked up on a bus stop.

Chelmsford C pattern on wall with cyclist going past

Our approach

Working in line with Chelmsford Theatre’s refreshed brand, we developed a new suite of C-shaped designs and applied them across digital and print materials, including their latest season brochure. Hover over the flip tiles below to see how we approached each stage of the project.

Expanding the 'C' concept

We began by reviewing the existing C designs to ensure all new assets aligned with Chelmsford Theatre’s established brand style. The objective was to create designs that could work both individually and as part of a larger collection, enhancing recognition without replacing existing elements.

Chelmsford C designs mocked up on phones for social media.

Built for print and digital

The new C designs were applied to a range of marketing materials including social media graphics, posters, and advertising templates. The assets were created to be adaptable for ongoing use by the theatre’s in-house marketing team, supporting consistent campaign visuals.

Developing new visuals

We designed a new suite of C-shaped icons, each representing a different creative theme or season. These included a Steampunk Cogs C, Lego Block C, Sunflower C, Woollen Toy C, Balloon Arch C, and festive versions such as a Christmas Balloon Arch and Gingerbread C. Each was supplied with brand colour backgrounds for easy integration across media.

Chelmsford Theatre Season brochure inside page design

Redesigning the season brochure

The new C assets were incorporated into the season brochure, with the cover design setting the tone for the campaign visuals used across other channels. Inside, we implemented a clear and accessible layout with a pull-out diary section, allowing audiences to easily navigate upcoming shows and key dates.

“We commissioned TGDH to create a number of assets to complement our recent rebrand and logo. We wanted the assets to be striking, able to standalone and be recognisable among our existing recent creations. Tom and the team came up with some imaginative ideas that we hadn’t previously thought of and adapted well to our many requests as the project evolved. We’re excited to be able to use the new assets to promote our brand and theatre.”

Victoria Whitfield
Head of Marketing
Chelmsford Theatre

Chelmsford Theatre season brochure cover designs for recent seasons

Results & next steps

The completed suite of C-shaped assets provided Chelmsford Theatre with a flexible, easy-to-use visual toolkit. The designs strengthened the theatre’s existing identity, offering greater variety for campaigns while maintaining consistency across all materials. The refreshed brochure design and supporting assets gave the team a cohesive set of tools for promoting future seasons both in print and online.

We are continuing to support Chelmsford Theatre in developing future materials and applying the C designs across new campaigns, ensuring their brand remains consistent, creative, and adaptable for evolving marketing needs.

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If you’re ready to enhance your communications and make every production shine, on page and online, let’s talk.

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