Chelmsford Theatre

Re-energising a season brochure

The brief

Chelmsford Theatre, managed by Chelmsford City Council, is the city’s cultural hub. It hosts a diverse programme including theatre, comedy, live music, dance, talks, and an annual pantomime. Following recent refurbishment and rebranding, 2023 has been a key year in reconnecting with the local community.

Chelmsford Theatre tasked us with redesigning their season brochure to better reflect their refreshed brand and make it easy for audiences to access information. The aim was to create a visually appealing, user-friendly printed brochure while also providing a highlights diary for quick reference. Efficient delivery, value for money, and print & mail expertise were essential considerations for the council-managed venue.

The Lights Theatre, brochure cover design

Chelmsford Season Brochure cover designs

Our approach

Working closely with Chelmsford Theatre’s refreshed brand, we redesigned their season brochure from cover to cover, creating a clear, engaging, and accessible guide to the theatre’s upcoming programme. Hover over the flip tiles below to see how we approached each stage of the project.

Chelmsford Theatre Season campaign mock up on a poster outside of a building

Flexible design system

We implemented a versatile grid system that allowed for consistent visual structure while accommodating a variety of content types across the brochure.

Chelmsford Theatre Diary pull out for their season brochure

Dual content approach

The season’s content was presented in two ways: a full brochure with detailed show information, and an 8-page roll-fold diary insert listing all shows in date order for quick reference.

Chelmsford Theatre Season brochure inside page design

Clear navigation

We designed a navigation tab at the top of the brochure and clear genre guides to make it simple for readers to find information about shows they were interested in.

Chelmsford Theatre pull out guide for the season brochure

Print and mail considerations

We used our expertise in design, print, and mail to produce a season brochure that not only made an impact when delivered to homes but was also mindful of sustainability. This approach ensured that the brochure was both effective in its purpose and responsible in its production.

Chelmsford Theatre Season campaign poster mocked up on a bus stop.

Results & next steps

The redesigned season brochure and highlights diary delivered a clear, user-friendly overview of Chelmsford Theatre’s programme. The materials matched the theatre’s new visual identity and improved audience engagement by providing both detailed and quick-reference information. The cover design highlighted the season’s standout shows, creating an immediate visual impact. The project also enabled the campaign visuals to be repurposed across posters, digital ads, and social media, supporting consistent branding for the theatre throughout the season.

We continue to support Chelmsford Theatre with supplementary design assets and marketing materials for future seasons, maintaining a cohesive brand presence across print and digital channels and helping the theatre build on the momentum of their rebrand.

Does your season brochure need a refresh?

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Our work in action

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We redesigned the National Army Museum’s 32-page Muster magazine delivering a clean, accessible and vibrant look aligned with their new branding.

Make every show unmissable

From seasonal brochures that captivate audiences to campaign materials that drive ticket sales, we help theatres connect with their audiences through thoughtful, story-driven design.

If you’re ready to enhance your communications and make every production shine, on page and online, let’s talk.

Get in touch