Coffin Mew Rebrand

The Client

Coffin Mew is not your typical law firm. While most firms in the legal industry are known for being risk-averse, Coffin Mew is different. They have a bold, innovative, and entrepreneurial spirit that sets them apart from the rest.

When they approached The Graphic Design House, Coffin Mew were ready to take their brand to the next level. They wanted to move their newly merged company forward and demonstrate their commitment to providing sector leading legal advice to individual clients, entrepreneurs, SMEs, and corporates.

The Opportunity

Coffin Mew presented us with their ambitious strategy, which was all about positioning themselves as a forward-thinking law firm. They needed a brand identity that would not only reflect their modern approach but also resonate with their clients and differentiate them in a crowded market.

During our research, we discovered that their distinctive name, “Coffin,” is derived from the old French word meaning “weave.” This discovery sparked an idea: what if we could create a brand identity that visually represents the concept of weaving, symbolizing the connection between the firm and its clients?

“The team at The Graphic Design House are extremely responsive, personable and creative and have really taken the time and effort to fully understand our business, strategy and customers.”

Jenny Candy
Marketing Manager
Coffin Mew

Our Approach

We set out to design a comprehensive suite of brand assets that would bring Coffin Mew’s vision to life. This included:

Developing new brand values, colours, typography, and tone of voice.
Creating a unique visual identity centred around the “weave” concept, which was applied across all communications.
Designing business cards, client templates, signage, brochures, customer magazines, staff photos, toolkits, and presentation packs.
Crafting a vision map to visually represent the firm’s strategic goals.

Our goal was to create a brand identity that would permeate every aspect of Coffin Mew’s business, from its internal communications to its client-facing materials. We wanted to help them stand out as a law firm that isn’t afraid to challenge the status quo and embrace change.

Results

The Graphic Design House’s work was so impactful that we were shortlisted for the prestigious Design Week Awards.

In a sector where most firms are hesitant to take risks, Coffin Mew’s bold new brand identity set them apart. It wasn’t just about looking different; it was about embodying their values and approach in a way that resonated with their clients and staff. The “weave” concept visually represented the firm’s philosophy of intertwining their expertise with their clients’ needs, creating a powerful connection that went beyond legal advice. This rebranding wasn’t just a cosmetic change; it was a strategic move that positioned Coffin Mew as a leader in the legal industry, ready to face the future with confidence.

The transformation was remarkable. Coffin Mew emerged as a modern, dynamic law firm that treats its marketing, clients, and staff differently from others in the sector. The new brand identity clearly communicated their willingness to collaborate, their commitment to challenging the norm, and their drive for success.

Next Steps

The success of the Coffin Mew rebrand has opened new opportunities for continued collaboration. As the firm continues to grow and evolve, we look forward to supporting them with ongoing brand development and marketing initiatives that align with their ambitious goals. Together, we’ll keep pushing the boundaries of what a law firm can be.