CPR skills for life

Empowering communities to save lives

The brief

Hampshire and Isle of Wight Air Ambulance (HIOWAA) provides vital, life-saving emergency support across the region. As a long-standing partner, we’ve worked with them on everything from fundraising materials to awareness campaigns — each one helping amplify their mission to save lives.

For this project, HIOWAA asked us to create a campaign identity for a new educational course focused on CPR. The goal was to help people gain confidence in performing CPR, turning hesitation into action when it matters most.

People Trained in CPR Skills for Life

Our approach

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Close up image of the HIOWAA helicopter flying

Initial research and strategy

We began with research into target communities to uncover barriers and perceptions around CPR. These insights shaped the creative direction, ensuring the campaign would feel approachable, inclusive, and empowering. This included studying existing CPR courses to identiy opportunities and differentiate our approach

Materials that speak to everyone

To reach audiences across multiple touchpoints, we produced a suite of assets including posters, flyers, banners, and digital graphics. Each piece was designed to communicate confidence and be accessible and inclusive for everyone, encouraging them to take part.

Laptop with one of the fungi illustrations on the screen

Developing the campaign identity

We designed a bold, positive identity centred around clarity and action. Every design choice, from the logo to the colour palette, reinforced the urgency and importance of learning CPR.

Going digital to save lives

Understanding the power of digital platforms We extended the campaign reach by launching a series of social media campaigns. We used animation and community-focused messaging to drive awareness and sign-ups to the CPR course.

“We really enjoy working with the team at TGDH they are hardworking, enthusiastic and care very much about the work they produce for us. They work seamlessly with us, and we consider them to be very much an extension of our team.”

Rachael Brasier
Brand and Marketing Lead
National Museum of the Royal Navy

Results

The CPR Skills for Life campaign equipped over 1,500 people with the confidence and practical ability to perform CPR. The unified look and feel helped strengthen recognition across all materials, while the positive, inclusive messaging empowered communities to act in emergencies.

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