Designing the Jungle Book for Wiltshire Creative

Bringing party vibes to the jungle
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The brief

Wiltshire Creative is a vibrant arts and education charity bringing together the energy of Salisbury Playhouse, Salisbury Arts Centre, and Salisbury International Arts Festival. They produce year-round events and performances for audiences of all ages across Salisbury and beyond.

For the 60th anniversary of Stage 65 Youth Theatre, Wiltshire Creative asked us to design the title treatment and show artwork for their summer production of The Jungle Book. This wasn’t a traditional retelling, they needed a bold, celebratory design that captured the production’s vibrant, playful spirit.

Close mock-up of the jungle book double page spread in wiltshire creative's season brochure, mocked up on a lilac background.

“The Graphic Design House were efficient, professional and excellent communicators. They produce quality work and put their clients first.”

Claire Cavaye
Communications and Sales Assistant
Wiltshire Creative

“The Graphic Design House were efficient, professional and excellent communicators. They produce quality work and put their clients first.”

Claire Cavaye
Marketing Manager
Wiltshire Creative

Our approach

We started with a collaborative call to dig into the brief and understand the creative direction. Set in a colourful, magical jungle, with surprises like a disco ball-swinging monkey, the show was full of energy, and the artwork needed to reflect that.

Hover your mouse over the tiles to find out how we brought it to life:

Our approach

We started with a collaborative call to dig into the brief and understand the creative direction. Set in a colourful, magical jungle, with surprises like a disco ball-swinging monkey, the show was full of energy, and the artwork needed to reflect that.

Tap the tiles below to find out how we brought it to life:

Jungle Book Background & Typography v2

Getting into the jungle mindset

Jungle Book Background & Typography v2

We explored references from other productions, gathered jungle-themed inspiration, and considered typography and colour palettes that would reflect the show’s upbeat tone.

mock up animation showing both sides of the season brochure when it is flipped, on a light blue background

Getting into the jungle mindset

mock up animation showing both sides of the season brochure when it is flipped, on a light blue background

Visiting the Bevington Road Houses and meeting the St Anne’s team gave us a feel for what made these buildings special, not just their heritage, but their heart. These weren’t just halls of residence. They were homes, full of stories.

Square creative of a jungle setting with a disco ball at the top of the image, underneath this is large text that reads 'The Jungle Book' and then smaller text beneath this that says 'Presented by Stage 65 Youth Theatre, celebrating 60 years'. There is a large open book with flailing pages with a gold shine radiating from the middle of the book upwards.

Refinement and enhancement

Square creative of a jungle setting with a disco ball at the top of the image, underneath this is large text that reads 'The Jungle Book' and then smaller text beneath this that says 'Presented by Stage 65 Youth Theatre, celebrating 60 years'. There is a large open book with flailing pages with a gold shine radiating from the middle of the book upwards.

With feedback from the Wiltshire Creative team, we built out the chosen direction. Making the colour palette more vibrant, enhancing the depth and adding dynamic shadowing for more dimensionality.

Square creative of a jungle setting with a disco ball at the top of the image, underneath this is large text that reads 'The Jungle Book' and then smaller text beneath this that says 'Presented by Stage 65 Youth Theatre, celebrating 60 years'. There is a large open book with flailing pages with a gold shine radiating from the middle of the book upwards.

Refinement and enhancement

Square creative of a jungle setting with a disco ball at the top of the image, underneath this is large text that reads 'The Jungle Book' and then smaller text beneath this that says 'Presented by Stage 65 Youth Theatre, celebrating 60 years'. There is a large open book with flailing pages with a gold shine radiating from the middle of the book upwards.

With feedback from the Wiltshire Creative team, we built out the chosen direction. Making the colour palette more vibrant, enhancing the depth and adding dynamic shadowing for more dimensionality.

A gif animation showing 3 different creative directions we suggested when going through the ideation process for Wiltshire Creative's jungle book show.

A playful theatre season

A gif animation showing 3 different creative directions we suggested when going through the ideation process for Wiltshire Creative's jungle book show.

We created three initial design routes, each using layered jungle scenes to create depth and movement, with different visual textures and focal points.

Jungle book final creative demonstrated on a mobile phone screen, tablet screen and a laptop screen on a lilac coloured background.

Designing for flexibility

Jungle book final creative demonstrated on a mobile phone screen, tablet screen and a laptop screen on a lilac coloured background.

The artwork was created with adaptability in mind, so it could work seamlessly across both digital and print formats.

Wiltshire creative summer season 2025 brochure showing a variety of different spreads from within the brochure.
A man wearing a woolie patterned jumper holding Wiltshire creative's show brochure. The page is opened to show the Jungle book with a big image on one page and the marketing text on the other.
A hand holding a phone showing an Instagram feed. The feed shows a social post from Wiltshire creative promoting their jungle book show at the Salisbury Playhouse 23-26 July with tickets from £12. Image is mocked up on a turquoise background.
Jungle book creative shown on a foot path next to a road.

Results & next steps

Wiltshire Creative were thrilled with the final design, which captured the youth theatre’s celebratory spirit with vivid colours, layered detail and joyful energy. It gave The Jungle Book a bold and unique visual identity, ready to stand out across platforms.

We’re excited to continue supporting Wiltshire Creative, with plans to extend our design work into their show programmes. By building on this creative momentum, we’ll help bring more of their events to life across multiple formats.

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