Earthwatch Europe

Annual Report

The brief

Earthwatch Europe is part of a global organisation dedicated to environmental conservation through collaborative science and community engagement. The organisation connects people with scientists to conduct environmental research, with a focus on safeguarding habitats, conserving biodiversity, and promoting sustainable use of natural resources. Their projects empower participants to contribute directly to research and action that supports the planet.

Earthwatch Europe required an annual report that could communicate the impact of its work to a broad audience. The report needed to clearly present the outcomes of their projects, demonstrate tangible results, and encourage stakeholders and participants to engage with the organisation. It also needed to work effectively across digital platforms while adhering to Earthwatch’s existing brand guidelines.

The challenge was to design a report that not only adhered to Earthwatch’s established brand identity but also pushed creative boundaries, making the content more relatable and impactful through the use of engaging visuals, interactive elements, and personalized narratives.

Earthwatch volunteer giving a presentation to a team

“The team paid careful attention to our brief and feedback, was responsive and flexible, and showed hard work and creative flair…We’re really pleased with the end result, which showcases our work to supporters in a clear and visually compelling way.”

Amy Crosweller
Director of Fundraising & Communications
Earthwatch Europe

Our approach

From adapting Earthwatch’s brand guidelines to designing a digital-first publication that balances clarity with creativity. Hover over the flip tiles below to see how we transformed detailed environmental data and project insights into an engaging, easy-to-navigate annual report.

Digital first format

We adjusted the report from A4 to US letter size, creating a slightly wider, shorter page better suited for digital reading. This improved accessibility and readability on-screen.

Spread view of Earthwatch Europe featuring key articles

Project highlights

Spread view of Earthwatch Europe featuring key articles

Five major projects were presented with clear, infographic-style summaries. Each project was assigned a colour from Earthwatch’s brand palette, with tabbed layouts on the right-hand side of the page for easy navigation. Some tabs were vertical, others horizontal, to add variety. A centre spread infographic in solid blue highlighted key data from the year, designed with animation potential for digital use.

Earthwatch volunteers in a forest

Visual storytelling

Earthwatch volunteers in a forest

Full-bleed photography was used throughout the report to create an immersive reading experience and highlight Earthwatch’s people and projects.

Earthwatch Europe cover design

Organic design aesthetics

Earthwatch Europe cover design

Boxes, tables, icons, headers, and images were given rounded corners where appropriate, creating a softer and more approachable aesthetic. Text was arranged in two- or three-column grids, with images breaking up content to maintain visual interest. This approach softened the overall look and feel of the report, making it easier to navigate.

Results

The final Annual Report was a visually engaging, digitally optimised publication that clearly communicated Earthwatch Europe’s impact. The combination of immersive imagery, structured content, and project-specific infographics made the report both informative and easy to navigate. It effectively supported the organisation’s mission, encouraging stakeholder engagement and participation in projects. The report also provided reusable design elements suitable for social media and other digital communications, helping Earthwatch reach a wider audience while maintaining a consistent brand identity.

We will continue to support Earthwatch Europe by applying the report’s design elements across future print and digital materials. This ensures consistency in branding and engagement while providing opportunities to further enhance communication of the organisation’s projects and environmental mission.

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Turning Complex Data into Clear, Compelling Design

From data-led reports to environmental campaigns that inspire action, we help organisations like Earthwatch turn complex information into stories that connect.

If you’re ready to bring clarity, creativity, and impact to your next publication, let’s collaborate to make it happen.