Great UK WaterBlitz campaign report
The Report featured on at least 5 major news outlets including The Guardian, Telegraph and Independent.
Client Overview
Earthwatch connects people with scientists worldwide to conduct environmental research, empowering them with the knowledge needed to conserve the planet. As a leader in citizen science initiatives, Earthwatch Europe has been at the forefront of projects like the Great UK WaterBlitz campaign, the UK’s largest citizen science water quality monitoring initiative.
The Opportunity
The Graphic Design House (TGDH) has been collaborating with Earthwatch Europe for over a year, focusing on the design of impact reports and external pitch documents. Our latest task was to create a comprehensive and visually engaging report for the Great UK WaterBlitz campaign, the UK’s largest citizen science water quality monitoring initiative. The report needed to effectively communicate the campaign’s findings and impact to a wide audience, ensuring that complex data was accessible and engaging.
“Working The Graphic Design House on the Great UK WaterBlitz report has been an absolute joy and we are delighted with the final result. Andy’s creativity, professionalism, and understanding of our vision were instrumental in creating a truly impactful report.”
Josh Kubale
Head of Communications
Earthwatch Europe
Our Approach
To meet the needs of Earthwatch Europe, we developed a simple yet bold editorial template adhering to their existing brand guidelines. Our goal was to create a visually engaging and informative report that would effectively communicate the campaign’s findings and ensure that the campaign’s impact was clearly communicated.
- Template Design: We crafted a clean and bold design template, following Earthwatch’s brand guidelines, that made the report visually appealing and easy to navigate. The design struck a balance between professionalism and engagement, ensuring that the report was accessible to a broad audience.
- Data Integration: We integrated the supplied data and charts into the report, ensuring that complex information was presented clearly and digestibly. Our focus was on making the data not only understandable but also compelling, highlighting the significance of the findings.
- Engaging Content: The 28-page report was designed to maintain reader interest with a balance of detailed analysis and visually striking elements. This approach ensured that the report was not only informative but also engaging, encouraging readers to fully engage with the content.
The Results
In a world where environmental issues are often overlooked, presenting scientific data in an engaging and accessible way is crucial for raising awareness and driving action. The Great UK WaterBlitz report is a testament to the power of design in not only conveying information but also in increasing public engagement and encouraging citizen participation in environmental initiatives. By making the report widely accessible and visually appealing, TGDH helped Earthwatch Europe reinforce the importance of freshwater quality monitoring and broaden its impact.
The final report was a huge success, achieving a clean and simple design that effectively communicated the key facts and statistics in an easy-to-digest format. The creative and engaging look and feel of the report ensured that it was well-received by both the public and the media.
By transforming complex data into an accessible and visually compelling narrative, we enabled Earthwatch to engage a broader audience and enhance public understanding of freshwater quality issues. This report exemplifies how effective design can elevate the significance of environmental data, making it more relatable and actionable.
Wide Distribution: The report was shared extensively across digital and social channels by the UK’s top media outlets, amplifying its reach and impact.
Positive Feedback: Feedback from Earthwatch and other stakeholders was overwhelmingly positive, highlighting the report’s clarity, design, and effectiveness in communicating complex data.
Increased Engagement: The visually appealing design and clear presentation of information helped to increase public engagement with the campaign’s findings and objectives.
The Great UK WaterBlitz campaign report exemplifies TGDH’s ability to deliver high-quality, impactful design solutions. By creating a report that was both informative and engaging, we helped Earthwatch Europe effectively communicate the importance of freshwater quality monitoring to a broad audience. This project not only strengthened our partnership with Earthwatch but also demonstrated the power of good design in driving public awareness and action.
Next steps
“The report strikes a balance between informative copy and eye-catching visuals… We can’t recommend The Graphic Design House highly enough and we’re looking forward to working with them again..”
Josh Kubale
Head of Communications
Earthwatch Europe
Our Work in Action
HIOWAA: CPR Skills for Life
A bold CPR campaign that empowers communities, enhancing emergency preparedness across Hampshire.
HMWT: Wildlife Matters Magazine
Designed a vibrant, engaging Wildlife Matters magazine, captivating readers and promoting conservation efforts.
Galapagos Matters
Galapagos Matters’ redesign revitalizes engagement, enhances readability, and strengthens GCT’s conservation mission.