Hampshire & Isle of Wight
Air Ambulance

The client

Hampshire and Isle of Wight Air Ambulance (HIOWAA) delivers an advanced Critical Care Team to sick and injured people across Hampshire and the Isle of Wight, 24 hours a day, 365 days a year. From road traffic collisions to medical emergencies, their crews provide life-saving care when it’s needed most.

Creative support that strengthens a life-saving mission

Across fundraising, education and community outreach, our work with HIOWAA is all about clarity, empathy and impact. From bold campaign identities to accessible learning materials, we help them communicate life-saving messages with confidence. Whether it’s simplifying complex fundraising stories, building empowering CPR course branding or developing assets that work across print, digital and face-to-face channels, our design helps HIOWAA inspire action when it matters most.

“For several years, Hampshire and Isle of Wight Air Ambulance has had the privilege of partnering with the talented team at Graphic Design House. Their creative expertise and strategic insight have been instrumental in elevating our brand—from reimagining our regular giving campaign and Annual Reports to developing standout concepts for new initiatives like the highly successful CPR Skills for Life. They also brought to life Crew Brew, a unique product launched to mark 18 years of our lifesaving service.”

Gemma Brennan
Marketing Manager
HIOWAA

A photo of a HIOWAA helicopter flying through an overcast sky with breaks in the clouds showing blue skies

Community engagement campaign

Turning hesitation into life-saving action

We worked with HIOWAA to launch CPR Skills for Life, a campaign that made learning CPR approachable and engaging, equipping over 1,500 people across Hampshire and the Isle of Wight with the skills and confidence to respond in emergencies.

A poster mock-up for HIOWAA's 'Small Change Big Difference' Campaign

Fundraising campaign

Simplifying giving to make a huge impact

We refreshed HIOWAA’s fundraising campaign, stripping the message back to its emotional core and creating a bold, instantly understandable identity that drove donor engagement and boosted regular giving.

Ongoing creative support for a life-saving charity

Clear, human-focused design sits at the centre of our partnership with HIOWAA. Together, we’ve delivered projects including:

Campaign identities for fundraising and community initiatives.
Emotionally led messaging and strapline development.
Print and digital marketing materials — posters, flyers, banners and outreach packs.
Social assets and animations to drive awareness, sign-ups and donations.
Educational branding and resources for community CPR training.
A limited-edition beer can design created in collaboration with a local brewery to boost fundraising.