Window vinyls for Hull Truck 50 year campaign

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Hull Truck 50th Anniversary Campaign

Client Overview

Hull Truck Theatre is a pioneering force in the theatre world, celebrated for its unique Northern Voice. Rooted in the local community of Kingston upon Hull, England but with a global outlook, the theatre has spent five decades inspiring artists, audiences, and communities to reach their fullest potential.

The Opportunity

Hull Truck Theatre was looking to celebrate its 50th anniversary—a significant milestone marking half a century of cultural contributions and deep community engagement. To commemorate this landmark achievement, the theatre planned to launch the “Future 50” public fundraising campaign.

This anniversary campaign wasn’t just about celebrating the past; it was about securing the theatre’s future. The “Future 50” campaign was essential not only to honour the theatre’s legacy but also to ensure its continued growth and relevance in the years to come. Hull Truck Theatre needed a campaign that would resonate with both long-time patrons and new supporters, encouraging them to contribute to the theatre’s ongoing mission.

Series of season brochure covers created for the 50 year anniversary

“Using TGDH to fulfil all of our marketing needs is a no-brainer! Not only do they produce some really creative designs to help us promote our theatre and the wide variety of shows on our stage, but their customer service is also first class. I wouldn’t hesitate in recommending them as a supplier.”

Laura Smith
Head of Marketing and Communications
Hull Truck Theatre

Hull Truck season brochure focusing on the cover and the Jack, mum and the beanstalk spread

Our Approach

Vibrant and Dynamic Campaign Design: The team at The Graphic Design House developed a campaign with a youthful and celebratory tone, designed to uplift and energise the target audience. The design was vibrant and dynamic, ensuring that it stood out while also integrating seamlessly with other visual elements. This flexibility allowed the campaign to be used both as a standalone promotion and as part of show artwork and visuals for various projects produced by partner organisations.

Comprehensive Brand Guidelines: To ensure consistent application and effective use, we created comprehensive brand guidelines for the campaign’s sub-brand. These guidelines included detailed instructions on how to use the campaign assets across different media, maintaining visual coherence and brand integrity.

Robust Toolkit of Assets: We assembled a robust toolkit of assets to support the campaign’s rollout. This included a wide range of materials, from brochures and posters to digital assets such as social media graphics in multiple sizes. The diverse range of assets allowed for adaptable and cohesive messaging across all platforms, enhancing the campaign’s overall impact and supporting its integration into various promotional contexts.

By focusing on a design that was both celebratory and flexible, we ensured that the “Future 50” campaign could resonate with a broad audience while maintaining the theatre’s brand identity. The comprehensive toolkit and brand guidelines provided the theatre with everything it needed to execute the campaign effectively.

Results

The “Future 50” campaign successfully launched with a vibrant and cohesive visual identity that resonated with both long-time supporters and new audiences. The campaign’s youthful and celebratory tone helped to energise the community and generated significant engagement across various platforms. The comprehensive brand guidelines and robust toolkit ensured that the campaign was consistently applied across all media, amplifying its reach and impact. The “Future 50” campaign is set to secure the necessary funding to support Hull Truck Theatre’s future endeavours, honouring its past while paving the way for continued growth.

Next Steps

Following the successful launch of the “Future 50” campaign, our next steps involve continuing to support Hull Truck Theatre with ongoing promotional efforts. We aim to build on the momentum generated by this campaign, helping the theatre to further engage its community and secure its future as a leading cultural institution in the UK.