50th Anniversary Campaign

A fresh look for Hull Truck Theatre’s golden anniversary

The brief

Hull Truck Theatre is a pioneering force in the theatre world, celebrated for its distinctive Northern voice. Rooted in the community of Kingston upon Hull, the theatre has spent five decades inspiring artists, audiences, and communities.

To mark its 50th anniversary, Hull Truck launched the Future 50 public fundraising campaign — a celebration of 50 years of creativity and a call to support the next 50 years.

The campaign needed to capture the spirit of the milestone while appealing to both long-standing patrons and new audiences, encouraging continued support for the theatre’s future.

Series of season brochure covers created for the 50 year anniversary

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Designing a celebration

We created a bold, uplifting design that reflected the celebratory nature of the anniversary. The identity was dynamic and full of energy, giving the Future 50 campaign a strong visual presence that stood out across all materials.

Hull Truck 50 year anniversary fundraising campaign visual on iPhone

Equipping the team for launch

To support the launch, we developed a suite of campaign materials for print and digital use — including brochures, posters, and social media graphics. These assets gave Hull Truck’s team the tools they needed to roll out the campaign consistently and effectively.

Hull Truck season brochure focusing on the cover and the Jack, mum and the beanstalk spread

Sub-brand consistency

The Future 50 campaign was designed as a distinct sub-brand that complemented Hull Truck Theatre’s core identity. This allowed for flexibility in creative application while ensuring the campaign felt part of the theatre’s wider visual family.

Clear brand guidance

To maintain cohesion across all uses, we produced straightforward brand guidelines outlining how the Future 50 identity should be applied. These ensured that every touchpoint — from digital promotions to partner materials — carried the same vibrant look and feel.

“Using TGDH to fulfil all of our marketing needs is a no-brainer! Not only do they produce some really creative designs to help us promote our theatre and the wide variety of shows on our stage, but their customer service is also first class. I wouldn’t hesitate in recommending them as a supplier.”

Laura Smith
Head of Marketing and Communications
Hull Truck Theatre

Examples of items made during the Hull Truck 50 campaign

Results & next steps

The rebrand brought Circomedia’s visual identity firmly into the present, modern, confident, and uniquely theirs. With a refreshed logo, a versatile colour system, and a clear type hierarchy, the new look is vibrant, consistent, and future-proof.

We also created a concise brand guideline sheet to help the team maintain consistency across all channels going forward.

The new brand was brought to life in a redesigned prospectus, visually engaging, full of energy, and a perfect reflection of the creative opportunities Circomedia offers. It’s become a standout piece of comms that connects powerfully with future students.

Circomedia now has the tools to express who they are, clearly, consistently, and confidently. The refreshed brand is already making an impact, and there’s plenty of room to build on this solid foundation in future campaigns, materials, and digital assets.

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