JRP Distribution Ltd

Designing a catalogue that boosts sales
and customer experience

The brief

JRP is a family-owned independent business founded in 1981, supplying trade customers across the UK with automotive, home & leisure, tools, and cycling products. In 2024, the company continues to expand its range, offering over 4,000 products to meet market and customer demand.

JRP needed an updated product catalogue to provide clear and detailed information about their products, helping customers make informed purchasing decisions. The catalogue also needed to support easy navigation, showcase product ranges consistently, and guide readers to key promotions and website content.

“You’ve worked hard on this one and it’s really appreciated”

Anna Beck
Marketing Manager
JRP Distribution Ltd

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

JRP catalogue inside double page spread.

Reviewing previous designs

We started by reviewing the previous catalogue design files, identifying products to retain or remove based on client feedback. This approach provided a strong foundation and ensured continuity while simplifying the update process.

JRP main catalogue inside pages with clear colour coding on the edges of both sides of the spread.

Navigation and user experience

To make the catalogue easier to use, we added a contents section to make it easier to reference, colour-coded section tabs on each page, a product and part number index at the back. These features allowed readers to locate products efficiently, even across a large, varied range.

JRP main catalogue inside spread showcasing reusable car dehumidifiers.

Improving brand consistency

We simplified and standardised the style sheets, applying consistent fonts, colours, and layout rules throughout. This not only improved visual coherence but also sped up the process for adding and updating products.

JRP Summer promotions catalogue with clear calls to action featured prominently on the page

Promotional features

We created a range of call-to-action elements, including promotional blocks in various sizes, highlighting best-sellers and directing readers to the website and social channels. These elements ensured the catalogue was not only informative but also actionable.

Results & next steps

The final catalogue is clear, visually appealing, and easy to navigate, with high-quality images, clear product descriptions, and concise information. Customers can quickly understand product features and benefits, supported by intuitive categorisation and indexing.

Following this project, The Graphic Design House has become a key design, print, and mail partner for JRP, regularly producing promotional leaflets from concept through to delivery.

Work with us

Our work in action

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Designing catalogues that
increase sales

From detailed product catalogues to promotional leaflets and marketing materials, we help businesses present their range clearly, consistently, and professionally.

If you’re ready to update your product guides or elevate your brand communications with a UK design agency that understands your business and delivers practical, effective design solutions, let’s talk.

Get in touch