Orca

The client

ORCA is a marine conservation charity dedicated to the long-term study and protection of whales, dolphins and porpoises, and the habitats they depend on across the world’s oceans.

Through research, advocacy and public engagement, ORCA works to identify and safeguard critical cetacean habitats in UK waters and beyond. Supported by a community of donors and members, the charity helps create safer environments for whales and dolphins and contributes to healthier marine ecosystems.

The brief

ORCA approached us to develop a new set of brand guidelines to ensure consistency across all communications and touchpoints. Following the successful rollout of the guidelines, our partnership expanded to support a wider range of projects across multiple formats.

This included a redesign of ORCA’s supporter magazine Flukeprint, the State of Cetaceans 2025 report, social campaign assets designed to drive donations and membership, and a suite of PowerPoint templates and stationery.

A mock-up of the Sport Industry Report 2026 front cover and spread on a orange background.

Our approach

We structured the work around a strong foundation of brand consistency, establishing clear guidelines first, then applying them across every output while allowing flexibility for different audiences and formats.

A mock-up of the Orca SOC report showing an internal spread from the 'Contents' page.

Discovery workshop

We began with an in-person workshop at our studio to build a deeper understanding of ORCA’s mission, audience and the needs of a rapidly growing organisation.

A mock-up showing the Orca 'Flukeprints' Winter 2025 edition on a wooden table.

Multiple format projects

Each project was delivered using the newly established guidelines, including the redesign of Flukeprint, the State of Cetaceans 2025 report, campaign assets for social channels, and a suite of templates and stationery.

Brand guidelines

A new set of brand guidelines was developed to support consistency across all touchpoints, ensuring ORCA’s identity could be applied confidently across a wide range of materials.

A mock-up showing the multiple slides from a PowerPoint designed by The Graphic Design House

Clarity & engagement

The brand guidelines were applied in a way that supports the clear communication of complex scientific information. This strengthens Orca's messaging, improves accessibility and builds as tronger emotional connection with supporters.

“The Graphic Design House team supported the process brilliantly, providing clear weekly updates that kept us informed and on track. The final assets for our fundraising campaigns are beautiful and exactly what we needed… I look forward to working with the team again on future projects.”

Laura Praill
Individual Giving Manager
Orca

A mock-up of a hand holding a mobile phone with an Instagram story designed by The Graphic Design House on the screen.

Results

The result is a comprehensive and consistent suite of brand assets designed to support ORCA’s growth across communications. By applying the guidelines across every output, ORCA’s identity is now more cohesive across touchpoints, strengthening audience engagement and reinforcing its position as a leading voice in marine conservation.

Does your brand need better consistency across all touchpoints?

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Build a brand your
supporters recognise

If your charity is growing and needs a consistent identity across every channel, we can help. From brand guidelines and templates to reports, supporter magazines and fundraising campaigns, we create design systems that support your mission, strengthen engagement and help your message land with the people who matter.

Let’s bring consistency and momentum to your communications.