St Anne’s College

Building a legacy: St Anne’s £5 Million Fundraising Campaign

St Anne’s College are on an ambitious yet vital mission to raise £5 million for the regeneration of the
Bevington Road houses.

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The brief

St Anne’s College is one of the largest and most distinguished colleges within the University of Oxford. They came to us with an ambitious goal: to raise £5 million pounds to help regenerate the Bevington Road Houses, student accommodation that had supported generations of undergraduates but was in urgent need of repair

They were already familiar with our work, having seen the impact of our campaign for Exeter College. St Anne’s needed something just as powerful. A fundraising campaign that not only appealed to the alumni and donors but truly captured the heart and values of the college.

Pounds Raised So Far

Campaign postcard design featuring watercolour image

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Getting to know the place

Visiting the Bevington Road Houses and meeting the St Anne’s team gave us a feel for what made these buildings special, not just their heritage, but their heart. These weren’t just halls of residence. They were homes, full of stories.

Iconic stained glass windows from St Anne's College West window.

Designing with meaning

The campaign visuals drew from the architecture itself, including St Anne’s distinctive windows, to reflect the college’s forward-looking spirit and warm, welcoming values. It was subtle but intentional design, rooted in the place and its people.

Finding the emotional thread

In every conversation, one word stood out: home. That sense of comfort, belonging and support is what St Anne’s is known for, and it became the emotional centre of our campaign. Everything we did was designed to bring that feeling to life.

St Anne's College, Homes for the future campaign brochure

Bringing it all together

We created a full suite of campaign materials, from a beautifully designed donor brochure and dedicated microsite to direct mail pieces and thoughtful “Recognition Opportunity Cards.” Each one played a part in telling the story, warm, cohesive, and unmistakably St Anne’s.

“The Graphic Design House worked closely with us to produce a brochure for a major fundraising campaign. They were attentive and friendly, and we were thrilled with their innovative design, and the quality of the brochures and service provided.”

Jay Gilbert
Communications Manager
St Anne’s College Oxford

St Anne's College, Homes for the future campaign major donor brochure

Major donor brochure with belly bands

Cut out design for the major donor brochure cover

St Anne's College Major Donor Brochure Spread

Major donor brochure inside spread

Results & next steps

The response from the St Anne’s community has been incredibly positive. The campaign has already started to build a sense of momentum and connection among potential donors – capturing both the urgency of the need and the warmth of the college’s identity.

We’re continuing to collaborate with the college as the campaign grows, helping them on their journey towards that £5 million goal.

Wondering how we can help your next campaign spark that emotional connection that drives results?

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