The Lights Theatre
A modern brochure redesign
The brief
The Lights is a vibrant cultural hub in Hampshire, offering music, theatre, comedy, dance, and community events. With a 249-seat auditorium, Arena Hall, business rooms, dance studios, and the Atrium Café Bar, it provides a versatile space for a wide range of activities. Since early 2023, The Graphic Design House (TGDH) has partnered with The Lights to elevate their branding and communication materials.
The seasonal brochure is a key tool for engaging audiences and promoting the theatre’s diverse events. The Lights wanted a modern design that would attract younger audiences while maintaining appeal for long-term patrons. The challenge was to develop a cohesive design across seasons, improve readability, and move away from heavy colour backgrounds that made text difficult to read, all while aligning with the theatre’s brand identity.
Our approach
From moving in line with The Lights’ brand identity to redesigning every page of their seasonal brochure, we focused on creating a brochure that informs, excites, and draws audiences in. Hover over the flip tiles below to explore each step of our design process.
Matching the brand identity
Layout and visual design
Typography and colour palette
Cohesive suite across seasons
“We have already had very positive feedback from our customer base about the new brochure, and we are excited to see what the future will bring working with TGDH. Laura, Yasmin, and Tom have been superb in their correspondence. A big thank you from the team at The Lights.”
Jake Ward
Marketing & Development Manager
The Lights
Results & next steps
The redesigned brochures were well-received by both long-term patrons and younger audiences. The cohesive yet dynamic design improved readability, enhanced audience engagement, and reinforced the theatre’s visual identity. Each season’s brochure now presents a modern, professional, and inviting experience for readers.
We continue to produce each season’s brochure for The Lights, including digital ISSU versions for the website. The partnership will focus on refining and evolving the design, keeping the brochures engaging, visually appealing, and aligned with the theatre’s brand to support audience growth and engagement.
Does your season brochure need some love?
Our work in action
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Make every show unmissable
From seasonal brochures that captivate audiences to campaign materials that drive ticket sales, we help theatres connect with their audiences through thoughtful, story-driven design.
If you’re ready to enhance your communications and make every production shine, on page and online, let’s talk.