Solving the mystery

Designing Park Theatre’s whodunnit success

The brief

Park Theatre was founded in 2010 by Artistic Director Jez Bond and Creative Director Melli Marie, after discovering a vacant office block near Finsbury Park station.

The theatre is known for its welcoming and inclusive environment, offering affordable ticket pricing and outreach programmes for those with little or no theatre experience. It serves as a vibrant cultural hub, engaging its diverse community through innovative programming and community-focused initiatives.

Having previously collaborated with Park Theatre on email campaigns, show creatives, and programmes, The Graphic Design House was approached to create the show creative for their fundraising murder mystery series, Whodunnit.

As one of the theatre’s key fundraising initiatives, Whodunnit required visuals that captured the intrigue and excitement of the show, worked across multiple platforms, and maintained continuity with the first instalment. TGDH worked on the second and third editions, helping to ensure the event’s ongoing success.

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Visual direction & mood boards

We developed mood boards to explore visual styles and ensure cohesion with the original Whodunnit creative, helping the team visualise the potential design elements for each instalment.

Mock-up of the park theatre whodunnit theatre show leaflet on a red background, showing event details, cast and imagery.

Photoshop composition

Using Photoshop, characters were assembled into a cohesive group scene. We experimented with positioning and added shadowing to create depth and realism. Once the initial design was approved, we produced multiple sizes for social media, print, and web to ensure the creative worked consistently across all platforms.

Character design

Illustrative representations of each character were created, including props and traits, to bring the story and mystery to life.

Cast integration

After Park Theatre confirmed the cast and conducted a photoshoot, we replaced the illustrative characters with images of the actual cast members. The groundwork laid in the first phase allowed this transition to be quick and seamless. This ensured that the Whodunnit creative remained visually striking, versatile, and fully aligned across all touchpoints, reinforcing the show’s branding and audience engagement.

Social comments and feedback on the programme

Results & next steps

We delivered a comprehensive suite of design assets, including show programmes, social media campaigns, print advertising, and bespoke HTML email designs.

Whodunnit has grown into Park Theatre’s main annual fundraising event, significantly supporting the theatre’s outreach programmes and community engagement.

Our collaboration continues as we support Park Theatre with show creatives, programmes, marketing campaigns, and advertising for future productions. We remain committed to helping Park Theatre engage its audience, promote its diverse programming, and enhance its role as a cultural hub in Finsbury Park.

Ready to set the scene for your next big show?

Get in touch

Our work in action

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Ready to set the scene
for your next production?

Whether it’s building anticipation for a new show or creating visuals that keep audiences guessing, we design campaigns that intrigue, inspire, and perform.

If you’re ready to collaborate with a creative team that understands theatre from every angle, we’d love to hear from you.