Wiltshire Creative

A design that flips the script

For Wiltshire Creative’s Spring/Summer 2025 brochure, we brought a bold split-design concept to life, combining playful expressive visuals with precise layout planning to create a distinctive, engaging brochure.

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The brief

Wiltshire Creative is a vibrant arts and education charity bringing together the energy of Salisbury Playhouse, Salisbury Arts Centre, and Salisbury International Arts Festival. They produce year-round events and performances for audiences of all ages across Salisbury and beyond.

We’ve worked with them for several years on the design, print and mail of their seasonal brochures. For their Spring/Summer 2025 edition, they wanted to try something new, a split-format brochure that would showcase both their theatre season and festival programme in one bold, dynamic piece.

Wiltshire Creative Summer Season 2025 brochure being held over a sunny balcony with a garden in the background

Theatre season front cover

Client Testimonial

“The Graphic Design House were efficient, professional and excellent communicators. They produce quality work and put their clients first.”

Claire Cavaye
Communications and Sales Assistant
Wiltshire Creative

Our approach

Hover your mouse over the flip tiles below to learn how we delivered accessible, thoughtful design that brings Treloar’s stories to life.

mock up animation showing both sides of the season brochure when it is flipped, on a light blue background

A brochure with two front pages

We designed a dual-format layout with a central calendar acting as the visual break. One side presents the theatre season; flip it over and you enter the festival world, both sides working in harmony, yet with distinct energy.

Wiltshire Creative Summer season 2025 brochure inside spread showing 3 shows

A festival bursting with energy

Our festival cover concept ideas explored three creative directions, from an illustrated map of Salisbury, a bold photographic treatment full of confetti and fireworks. Another idea showcased the signature Wiltshire Creative ribbons weaving through the design. Inside, elements like the Stonehenge illustrations which anchored at the bottom of the page reinforced the festival's connection to its historic setting.

Wiltshire creative summer season 2025 brochure showing the inside spread and the different shows.

A playful theatre season

We used a brighter, more vibrant colour palette and introduced playful cutouts around the title for standout impact. Inside the brochure, watercolour textures and flowing ribbon elements added movement and warmth across the pages keeping it fresh and engaging.

Mock ups of the Wiltshire Creative summer season 2025 brochure showcasing the front covers and the spread of the inside of the cover.

Print-ready & visually seamless

The design worked hard behind the scenes too. With precise pagination and structured grids, we made sure the brochure was both print-perfect and visually striking, allowing the split format and upside-down transition to feel seamless.

Wiltshire creative summer season 2025 brochure showing a variety of different spreads from within the brochure.

Wiltshire Creative summer season brochure front cover spread showing the split cover design with the Salisbury international arts festival 2025 shown.

Festival season front cover

Wiltshire Creative festival season brochure showing the inside spread on a green background

Festival season spread

Theatre season spread

Results & next steps

The Spring/Summer 2025 brochure received fantastic feedback from the Wiltshire Creative team and their audiences. The format was praised for its creativity and clarity, with the dual-front cover concept and rich visuals making it more than a brochure: it became part of the experience.

We’re excited to continue supporting Wiltshire Creative, with plans to extend our design work into their show programmes. By building on this creative momentum, we’ll help bring more of their events to life across multiple formats.

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