Women in Sport

The client

Founded in 1984, Women in Sport is the longest-standing charity dedicated to advancing gender equality in sport. The organisation works to challenge persistent inequalities affecting women and girls, underpinned by expert insight, research and a deep understanding of lived experience.

Through evidence-based research and advocacy, Women in Sport champions access to sport for women and girls, highlighting its role in supporting wellbeing, addressing health inequalities and contributing to a more equitable society.

The brief

Women in Sport produces a series of research reports each year, each addressing a key issue affecting women and girls in sport. This report, The Rise of the Gender Dream Deficit in Sport, needed to present complex research findings in a way that encouraged reader engagement while remaining fully aligned with the organisation’s established brand guidelines.

With format and page count predetermined, the challenge was to structure and design a data-heavy publication that was clear, balanced and accessible without overwhelming the reader.

A mock-up showing the Women in Sport report digitally designed on a laptop screen.

Our approach

We structured the report around clarity, consistency and visual engagement, ensuring complex data and research findings could be communicated clearly within a defined format.

Content structure

Initial focus was placed on structuring the content to create a logical flow across the report. This ensured balance and clarity, helping guide readers through the findings in a way that felt considered and accessible.

Mock up showing the summary page of the Women in Sport report with the cover rolled up.

Colour & sectioning

The report was divided into clearly defined sections, each using a colour palette drawn from the client’s brand guidelines. Gradients were used to introduce a vibrant, contemporary aesthetic while reinforcing structure and flow.

Mock up showing the Women in Sport spread with a page partly turned showing a key stats and insights page.

Data visualisation

Given the volume of comparative data throughout the report, graphs were designed to be simple, bold and easily distinguishable. A consistent visual style and colour usage was applied to support quick interpretation and comparison.

Mock up showing the front cover of the Women in Sport front cover stacked on top of one another.

Imagery & layout

Section title pages featured full-page duotone hero imagery, ensuring strong visual impact while maintaining legibility. Image treatments were applied flexibly, using cut-outs and soft fades where appropriate to create dynamic layouts suited to the surrounding content.

Mock up showing the Women in Sport front and back cover spread

Results

The final report delivers complex research in a clear, structured and engaging format. Consistent data visualisation and strong visual hierarchy support ease of navigation and comprehension, helping readers quickly understand key insights while reinforcing the credibility of the research.

Design your next report

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Make your research resonate

If your organisation produces evidence-led reports that need to inform, influence and engage, we can help. From structuring complex findings to designing accessible data visualisation and editorial layouts, we create publications that support understanding, strengthen trust and bring insight to the forefront.

Let’s turn research into communication that drives change.

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