Exeter College Oxford
Write the next chapter: £11.3m initiative to restore historic library
Take a look at the campaign we built to support Exeter College Oxford in meeting their significant fundraising goal to restore
their historic library and preserve the learning environment for future generations of students.
The brief
Exeter College is one of Oxford’s oldest and most respected colleges, with a rich heritage dating back to 1314. Their historic library, a cornerstone of college life, was in need of restoration and modernisation, with a bold £11.3 million fundraising goal.
Exeter asked us to create a standout campaign that reflected their traditions, inspired alumni, and made a clear case for preserving this essential part of college life for future generations.
Raised from first mailing campaign
Out of home billboard design
Billboard design
Client Testimonial
“The important thing to say is this, we trust TGDH. We trust them to support us in achieving our goals, to help us create the materials and communications we need – and to make sure they are beautiful and in budget… If you’re looking for an agency to support your college campaigns, or mailings, then we could not recommend TGDH more highly
Adale Bennett
Deputy Director of Development and Alumni Relations
Exeter College, Oxford
Our approach
This was about more than raising funds, it was about celebrating Exeter’s story while inviting alumni to shape its next chapter. We worked closely with the team to capture that sentiment across every touchpoint, hover your mouse over the tiles below to learn more.
Our approach
This was about more than raising funds, it was about celebrating Exeter’s story while inviting alumni to shape its next chapter. We worked closely with the team to capture that sentiment across every touchpoint, tap the tiles below to learn more.
Strategic planning
Strategic planning
Seamless digital experience
Direct mail with impact
Major donor materials
Range of campaign materials from bookmarks, mailouts and leaflets
Donation leaflet
Results & next steps
The Write the Next Chapter campaign was a resounding success. The direct mail pack alone raised nearly £250,000 from the first mailing — a fantastic start towards Exeter’s ambitious goal. The dedicated microsite extended the reach, driving further engagement and online donations. Meanwhile, the major donor brochure provided Exeter’s team with a polished tool to help secure significant pledges through in-person conversations.
By combining engaging storytelling with multi-channel delivery, the campaign not only raised vital funds but deepened connections within Exeter’s alumni community.
We’re continuing to support Exeter College on future campaigns where we’re needed and helping them connect meaningfully with their community and meet their fundraising goals.
Donation leaflet
Results & next steps
The Write the Next Chapter campaign was a resounding success. The direct mail pack alone raised nearly £250,000 from the first mailing — a fantastic start towards Exeter’s ambitious goal. The dedicated microsite extended the reach, driving further engagement and online donations. Meanwhile, the major donor brochure provided Exeter’s team with a polished tool to help secure significant pledges through in-person conversations.
By combining engaging storytelling with multi-channel delivery, the campaign not only raised vital funds but deepened connections within Exeter’s alumni community.
We’re continuing to support Exeter College on future campaigns where we’re needed and helping them connect meaningfully with their community and meet their fundraising goals.
Campaign materials
Our work in action
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