Portsmouth Historic Dockyard

Turning history into unexpected experiences

The brief

Portsmouth Historic Dockyard, part of the National Museum of the Royal Navy, is a historic site full of stories, surprises, and immersive experiences. The Dockyard wanted a campaign that captured its unique ability to delight visitors — whether history enthusiasts or first-timers — and showcase the modern, tech-savvy experiences alongside its historic roots.

The goal was to create a creative concept that could work across digital and physical platforms, engaging audiences and encouraging visits while reflecting the Dockyard’s rich heritage.

Portsmouth Historic Dockyard, Unexpected Experience flag banner

Our approach

Hover your mouse over the flip tiles below to learn more about the project.

HMS Victory top deck, historic naval dockyard, Portsmouth

Walking in the visitors shoes

We explored Portsmouth Historic Dockyard from top to bottom to understand how visitors experience the site, from hidden corners to interactive exhibits.

Portsmouth Historic Dockyard, Unexpected Experience main cube design

The digital cube

We designed an animated digital cube showcasing different attractions. Turning like a Rubik’s cube, it highlighted the Dockyard’s mix of history and modern, tech-savvy experiences.

Portsmouth Historic Dockyard, Unexpected Experience tube billboard

Crafting the promise

Our strapline became the heart of the campaign, promising that visitors would always find surprises around every corner, making their visit memorable.

Portsmouth Historic Dockyard, Unexpected Experience flyer.

Flexible creative

The campaign’s creative was designed to work across multiple platforms, from digital channels to printed materials, ensuring consistent messaging and quick turnarounds for future campaigns.

“We really enjoy working with the team at TGDH they are hardworking, enthusiastic and care very much about the work they produce for us. They work seamlessly with us, and we consider them to be very much an extension of our team.”

Rachael Brasier
Brand and Marketing Lead
National Museum of the Royal Navy

Portsmouth Historic Dockyard, Unexpected Experience billboard

Results & next steps

The campaign proved that history and creativity make a powerful combination.

Visitor numbers surged, with audiences spending more time exploring the Dockyard.
Engagement increased, both on-site and online, as visitors shared their experiences.
The creative was future-proofed, adaptable for quick turnarounds, and maintained consistent messaging across all platforms.

The Dockyard didn’t just see more visitors, they saw more engagement, excitement, and connection to their history.

Building on the success of unEXPECTed EXPERIENCES, we’re continuing to develop creative strategies that surprise and delight visitors. The next campaign will introduce new experiences and fresh ideas to keep audiences engaged and coming back for more.

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Our work in action