Home 5 Graphic Design for Sports

Where athletic passion meets creative excellence

Why sports organisations work with us

Promoting sport comes with unique challenges. With fast-moving changing schedules, last-minute updates, and the constant need to keep fans engaged, clubs and organisations are often under pressure to deliver event collateral and advertising at pace while meeting commercial and sponsor expectations.

We work alongside your team, matching your pace and adapting to the pressures of the sporting calendar. We’re responsive, collaborative, and ready to keep up with the demands of your season. From fixture posters and matchday programmes to sponsorship packs, merchandise campaigns, and digital assets, we deliver creative that connects with supporters and strengthens your brand.

  • Our in-house sports media team turn projects around quickly without compromising quality.

  • Online proofing tools make approvals fast and efficient.

  • With design, print, and mail under one roof, we save you time and keep projects moving smoothly.

From quick-fire updates to full-scale campaigns, we take the pressure off so you can stay focused on the game.

We’re the design partner sports organisations count on: fast, dependable, and committed to helping you achieve results.

Champion programme for last game of the season

What makes us different?

40%

of new clients find us
by recommendation

15+

years with our
longest-standing
sports client

25+

years of
sector experience

1

Design.
Print. Mail.

Complete service saving time, effort, and making budgets go further. All managed by one account manager.

2

Online
proofing tool

Fast, easy and accurate
collaboration with your
designer and stakeholders.

3

Buck stops
with us

We manage every aspect
from brand guidelines to
final delivery.

4

Quick
turnaround

With 7 expert designers, plus in-house print and mailing, we deliver fast turnarounds with outstanding results.

“A big thank you for all your help on the programme this season. Your efforts have helped us to experience great sales which will certainly help to secure the future of the publication moving”

AFC Wimbledon

Chris Thorpe

Content Executive

“The Graphic Design House breathed new life into Portsmouth FC’s matchday programmes during the club’s 125th anniversary season, resulting in record sales and delighted supporters.”

Portsmouth FC

Matthew Barker

Head of Marketing

“A big thank you for all your help on the programme this season. Your efforts have helped us to experience great sales which will certainly help to secure the future of the publication moving”

AFC Wimbledon

Chris Thorpe

Content Executive

“The Graphic Design House breathed new life into Portsmouth FC’s matchday programmes during the club’s 125th anniversary season, resulting in record sales and delighted supporters.”

Portsmouth FC

Matthew Barker

Head of Marketing

Our work in sport

Design that drives engagement. From fixture posters and matchday programmes to sponsorship campaigns and event materials, explore how our work helps sports clubs and organisations connect with fans, partners, and communities at every level.

Portsmouth FC

We produced a limited-edition 424-page coffee table book to commemorate Portsmouth Football Club’s 125th anniversary. The project included an illustrative cover, colourised timeline of logos, bespoke hero pages, and features like ‘Terrace Hero’ profiles and player cards. The book sold out within seven days, prompting a paperback release to reach a wider fanbase.

Portsmouth FC


We produced a limited-edition 424-page coffee table book to commemorate Portsmouth Football Club’s 125th anniversary. The project included an illustrative cover, colourised timeline of logos, bespoke hero pages, and features like ‘Terrace Hero’ profiles and player cards. The book sold out within seven days, prompting a paperback release to reach a wider fanbase.

Arsenal FC


Luxury brochures and hospitality materials produced for Arsenal Football Club, featuring carefully selected premium papers and finishes that reflected the exclusivity of the experience. The result: high-end collateral that elevated the fan journey and contributed to hospitality packages selling out, with waiting lists in demand.

Arsenal FC


Luxury brochures and hospitality materials produced for Arsenal Football Club, featuring carefully selected premium papers and finishes that reflected the exclusivity of the experience. The result: high-end collateral that elevated the fan journey and contributed to hospitality packages selling out, with waiting lists in demand.

You’re in good company

How we work in sports

We don’t just create sports design, we collaborate with teams, building lasting partnerships that help clubs, organisations, and venues engage fans, deliver campaigns, and perform at their best.

Branding & Identity


Strong, consistent branding helps your club or organisation stand out. From logos to colour palettes and tone of voice, we ensure every touchpoint feels unified and professional.

Printed Materials

From matchday handouts to club brochures and fan engagement leaflets, we create printed materials that bring your sports organisation to life. Clear, on-brand, and ready to distribute, helping you connect with supporters and stakeholders alike.

Programme Design

Printed or digital matchday programmes and event guides to help you tell stories and clearly show schedules and timings in a clear, engaging and professional way.

Banners & Signage


From stadium signage and fan zones to posters and promotional banners, we craft displays that capture attention and guide supporters seamlessly through your venue. Bold, durable, and designed to make an impact.

Microsites

Dedicated online spaces for events, campaigns, or membership drives, designed to provide fans with an engaging, easy-to-navigate digital experience.

Digital Design

High-impact digital assets help sports organisations engage fans and boost campaign performance. From HTML emails and social graphics to online adverts and venue visuals, every asset is designed to capture attention and drive results.

FAQs

What types of sports organisations do you work with?

We work with a broad spectrum of sports organisations, from professional teams and national governing bodies to local clubs and community sports groups. Whatever your size or focus, we bring experience in creating design solutions that engage supporters, members, and fans alike.

How do you ensure that the designs reflect the unique identity of our sports team?

We start by understanding your team’s history, values, and goals. This insight informs every design decision, from logos and colour palettes to merchandise and marketing materials, ensuring the finished work authentically represents your team and connects with your supporters.

Can you help us create a cohesive brand across different platforms, including social media, websites, and in-stadium experiences?

Yes. We ensure your brand is consistent across every platform, from social media and websites to in-venue signage and merchandise. A unified look and feel strengthens recognition and helps fans engage with your team wherever they interact with it.

What is the typical timeline for a sports branding project?

Timelines vary depending on the size and scope of the project. Most sports branding projects take several weeks to a few months from initial consultation to final delivery. We work with you to set a schedule that meets your deadlines while ensuring a high-quality result tailored to your team or organisation.

How do you measure the success of your designs in the sports industry?

Success is measured by the impact on fan engagement, ticket and merchandise sales, brand recognition, and overall fan experience. We work with you to set clear KPIs and track results, from social media interactions to increased attendance and strengthened fan loyalty.

Do you offer support for creating promotional materials for special events or tournaments?

Yes. We provide support for special events, tournaments, and community programmes, creating promotional materials that capture the excitement and significance of each occasion while helping your event make a lasting impact.

How do you handle last-minute design requests or urgent projects?

We know sports projects often come with tight deadlines, especially around events or match days. Our team works efficiently, prioritising clear communication and fast turnarounds to deliver high-quality design on time, even at short notice.

What makes The Graphic Design House different from other design agencies in the sports industry?

We combine a passion for sports with design expertise to create solutions that engage fans and strengthen your brand. With design, print, and mail all under one roof, alongside our close ties to Bishops Printers and The Mailing People, we can offer fast turnarounds, streamlined workflows, and cost-effective delivery. Our collaborative approach, attention to detail, and proven track record across sports organisations set us apart from other agencies.

The Home of
Great Design

Call 023 9233 4971
Email studio@tgdh.co.uk

Office hours: Monday-Friday, 9am – 5:30pm.
Bank holidays, closed.

Visit
The Graphic Design house
Walton Road
Farlington
Portsmouth
Hampshire
P06 1TR

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