Broomwood School Prospectus

The client

Broomwood School is an independent school with a distinctive educational model, offering co-educational learning in the early years before transitioning to tailored single-sex education with ongoing collaboration.

The brief

Following the rebrand, Broomwood asked us to design a new prospectus that would translate the refreshed identity into print. The prospectus needed to reflect the confidence of the new brand, clearly communicate the school’s educational model, and appeal to prospective families at a critical decision-making stage.

More than an informational document, the prospectus needed to feel trustworthy, aspirational and engaging, something parents would want to pick up, keep and return to.

A mock-up of the Broomwood School Prospectus cover on a chair.

A mock-up showing the internal spread of the Broomwood prospectus 'about broomwood' page.

Our approach

We focused on expressing the new brand clearly and confidently in print, using structure, tone and visual clarity to support understanding, pride and long-term value.

Bringing the brand into print

With the rebrand already established, the focus was on consistency rather than reinvention. Typography, colour, layout and graphic devices were all aligned closely to the new brand world, ensuring the prospectus felt like a natural extension of the wider identity.

Bespoke brand shapes introduced during the rebrand were used to frame photography and organise content, creating rhythm and structure across the pages while remaining flexible and human in tone.

Explaining a distinctive model

A key focus was clearly communicating Broomwood’s unique educational structure. We designed a suite of custom graphics to explain entry points, progression pathways and values in a clear, visual way. These graphics simplify complex information, helping parents quickly understand how the school works and what makes it distinctive.

A mock-up of the 'Broomwood Pre-Prep' spread from the Broomwood prospectus.

Clear and confident

The overall aesthetic was designed to stand apart from more traditional school prospectuses, while remaining approachable and considered. Layout and pacing were carefully managed to guide readers through the content, reinforcing clarity without overwhelming them.

The result is a confident, contemporary publication that reflects pride in the school while remaining accessible to a broad audience.

A mock-up of the broomwood prospectus on a table showing the front cover.

Designing for longevity

The prospectus was designed as a core brand asset, supporting the admissions journey across open days, print distribution and ongoing digital use. Its structure allows for future updates while maintaining consistency with the rebrand, ensuring long-term value and usability.

A photo of the Sport Industry Group's 2026 report in the Bishops Printers factory on a pallet.

Results

The finished prospectus brings Broomwood’s rebrand to life in a tangible, parent-facing format. By aligning print design closely with the new brand identity, the publication strengthens recognition, builds trust and clearly communicates the school’s point of view.

Most importantly, it presents Broomwood as a school with confidence, clarity and ambition, supporting families at a key moment in their decision-making journey.

Design your next prospectus

Our work in action

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Bring your brand to life in print

If your organisation has invested in a new brand and needs it to work in the real world, we can help. From prospectuses and admissions materials to wider brand assets, we translate strategic identity into clear, confident design that supports understanding, builds trust and speaks directly to your audience.

Let’s turn your brand thinking into something people want to pick up and keep.

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