North London Collegiate School:
The North Londoner
The client
North London Collegiate School (NLCS) is one of the UK’s leading independent day schools for girls aged 4–18, with a history of academic excellence dating back to 1850. The school is known for nurturing curiosity, confidence and individuality, combining ambitious teaching with opportunities that extend beyond the classroom.
The brief
The brief was to design and produce the first edition of the school magazine under NLCS’s new brand identity. The publication needed to reflect the spirit of Making Waves since 1850, celebrate achievements, highlight events, and engage a broad audience including students, parents, staff, alumnae and prospective families.
It had to feel bold, modern and visually compelling, while accurately capturing the distinctive character and energy of NLCS.
Our approach
We immersed ourselves in the refreshed brand identity, translating it into a magazine that felt confident, engaging and aligned with NLCS’s evolving visual language.
Designing within a new identity
As the first edition under the new brand, the design needed to clearly reflect the updated visual identity. Layouts and typographic choices were developed to align closely with the refreshed look and feel.
Engaging a broad audience
The magazine needed to speak to a wide-ranging readership. Clarity and structure were prioritised to ensure the content could engage diverse audiences while celebrating achievements and key moments across the School.
Dynamic layouts & typography
Dynamic layouts and confident typography were used to give the magazine a contemporary presence. The design approach aimed to reflect the vibrancy and character of NLCS while remaining clear and readable.
Structured collaboration
Structured approval workflows were introduced to support collaboration and ensure a smooth sign-off process throughout the design stage, allowing flexibility while maintaining momentum.
Results
The relaunched magazine captured the spirit of NLCS’s 175th year, celebrating achievements and voices from across the School. Blending heritage with a contemporary perspective, the publication presents a vibrant portrait of life at North London Collegiate School, reinforcing the magazine’s role as a lasting record of the community and its enduring values.
Our work in action
North London Collegiate School
Creative and digital support for North London Collegiate School, from magazine design to campaign materials connecting students, alumni and supporters.
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Alleyn’s School
See how we support Alleyn’s School with prospectus design, editorial magazines and admissions publications that bring its brand to life.
Launch your publication
with confidence
If your organisation is introducing a new brand identity and needs a flagship publication to bring it to life, we can help. From translating refreshed visual language into dynamic editorial design to managing structured approval workflows, we create magazines that feel confident, engaging and aligned across every touchpoint.
Let’s shape a publication that reflects your community at its best.