Home 5 Hidden 5 Portsmouth Historic Dockyard: Dive 4D

Dive the Mary Rose 4D Campaign

Client Overview

The Mary Rose Museum is a world-class destination – home to the flagship of Henry VIII. A time capsule of Tudor life, it houses over 19,000 Tudor artefacts, providing an immersive experience that connects visitors with a significant piece of maritime history in our home city of Portsmouth.

The Opportunity

In a highly competitive tourism market, creating a buzz around a new attraction is crucial for attracting visitors and maintaining the museum’s status as a must-visit destination. The marketing materials needed to not only promote the 4D experience but also reinforce the museum’s reputation for delivering innovative, family-friendly entertainment.

We were tasked with launching “Dive the Mary Rose 4D,” an innovative and immersive experience designed to transport visitors back to the time of the Mary Rose. The challenge was to create a suite of digital and printed marketing materials that would generate excitement, attract a diverse audience, and drive ticket sales for this new attraction.

Dive 4D project examples, including Poster, leaflet and print ad

“We really enjoy working with the team at TGDH they are hardworking, enthusiastic and care very much about the work they produce for us. They work seamlessly with us, and we consider them to be very much an extension of our team. I’ve never worked with agency that are so responsive, our organisation and offer is complex and they are able to navigate that and give it their all.”

Racheal Brasier
Brand and Marketing Lead
NMRN

Our Approach

Vibrant and Engaging Design: We developed three different concepts for the client to choose from, each designed to capture the excitement and immersive nature of the 4D experience.

The chosen approach retained the realistic atmosphere of the original artwork while using subtle overlapping of images and text, along with cut-outs, to give the design both depth and a 3-D sensation. This method ensured that the authenticity of the original artwork was preserved, while also adding a modern twist that would capture the attention of potential visitors.

Comprehensive Asset Delivery: We produced a range of digital and printed marketing materials This included:

Posters, Banners, and Social Media Graphics: These were designed to be vibrant and eye-catching, placed strategically to build anticipation and encourage sharing.
Animated Ads: Used to generate excitement online and across social media platforms.
Informative Flyers, Brochures, and Press Releases: These provided detailed insights into the 4D experience, helping to drive ticket sales.
Vinyl Wall Graphics: Both external and internal, these contributed to the immersive atmosphere of the museum, enhancing the visitor experience from the moment they arrived.
Welcome Sign and Donation Box: Aimed at setting the tone for visitors as they entered the museum and encouraging contributions to the museum’s ongoing conservation efforts.
Email Footers and Social Media Adverts: Ensured consistent branding across all digital communications and expanded the museum’s reach to attract a broader audience.

By creating a cohesive set of marketing materials that worked together across various platforms, we were able to build a strong brand presence that resonated with the target audience. This comprehensive strategy was designed to create a buzz around the new attraction, encouraging both repeat visits from locals and drawing in tourists.

Results

The campaign successfully launched “Dive the Mary Rose 4D,” generating significant excitement and driving ticket sales. The combination of engaging digital and printed materials, along with a consistent branding strategy, reinforced the museum’s reputation for innovative and immersive experiences. The use of vibrant, attention-grabbing visuals and strategic placement ensured that the marketing campaign reached a wide and diverse audience, contributing to a successful launch.

Next Steps

Following the successful launch of “Dive the Mary Rose 4D,” the next steps involve ongoing support for the attraction through seasonal campaigns and special promotions. We will continue to collaborate with the Mary Rose Museum to refine and enhance their marketing efforts, ensuring that the museum remains a top destination for visitors interested in history and immersive experiences.