Hat Factory Reset launch night image
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Hat factory Design Reset

New visitors to the town by 2022

The Client

The Hat Factory Arts Centre, nestled within the innovative Hat District in Luton, is a reimagined cultural landmark. This vibrant venue has been transformed into a dynamic hub for creativity, offering a variety of spaces for performances, workshops, and social interactions.

By supporting local talent and showcasing a diverse array of arts, the Hat Factory Arts Centre fosters a thriving creative community and positions itself as a cornerstone of Luton’s cultural landscape.

The Opportunity

With the grand reopening of the Hat Factory Arts Centre, the challenge was to craft a captivating visual identity that would not only establish the centre as the heart of the Hat District but also drive significant attendance during the launch weekend. The aim was to highlight the newly renovated social spaces and facilities, making the Hat Factory the go-to destination for creativity and cultural engagement.
Why does this matter? In a revitalized cultural venue like the Hat Factory, first impressions are crucial. The launch was a key opportunity to reintroduce the centre to the community, generate excitement, and set the stage for its long-term success.
The goal was to create a design that resonated with the centre’s mission and appealed to a broad audience, from local artists to the general public.

Hat factory vinyls
“Working together with The Graphic Design House really fulfilled our vision of what the art centre launch will be here in Luton. The designs Mark and the team delivered really hit the core of who we are and how we work.”

Emily Finney,
Marketing Campaigns Co-ordinator
Luton Culture

Hat Factory Posters

Our Approach

Creating a Standout Visual Identity: The team at The Graphic Design House aimed to not only draw attention to the grand reopening but also establish a strong brand identity that would carry the Hat Factory into the future. Our creative team developed a visual identity that perfectly encapsulated the edgy, innovative spirit of the Hat Factory Arts Centre. We focused on creating a cohesive and striking design theme that could be consistently applied across various marketing materials.

Innovative Design Elements:

  • Bold Typography and Geometric Graphics: We used robust typography combined with bold geometric graphics to create a visually compelling design that stood out.
  • Cutting-Edge Post-Punk Aesthetic: By incorporating a post-punk aesthetic, we aligned the design with the centre’s mission to inspire and engage a modern, creative audience.
  • Cohesive Application: The design theme was applied across multiple platforms, including flyers, display boards, large-scale window vinyls, venue signage, screens, social media graphics, and animations. This ensured that the visual identity was consistent and impactful across all touchpoints.

The Results

The launch campaign for the Hat Factory Arts Centre was a resounding success. The bold and cohesive visual identity effectively communicated the centre’s vision and was well-received by the public. The campaign generated significant buzz and media attention, including coverage by the BBC, positioning the Hat Factory as a key player in the cultural landscape of Luton.

Next Steps

With the successful launch behind us, the next steps involve continuing to support the Hat Factory Arts Centre as it grows and evolves. Our ongoing collaboration will focus on maintaining the centre’s strong visual identity, ensuring it continues to engage and inspire the community while attracting new audiences.

£10 million Regeneration project led by the Culture Trust, Luton.

Hat factory posters and flyers
“It was like working with mind readers, the team knew what was in our heads and how we wanted to bring the Hat Factory alive.”

Emily Finney,
Marketing Campaigns Co-ordinator
Luton Culture

Hat factory Luton

Our Work in Action