London Park School

The client

London Park School (LPS) is a small group of co-educational senior schools in Clapham and Mayfair, with a sixth form near Victoria. They also operate a hybrid model in Clapham, combining online and in-person learning days. LPS is part of the Dukes Education family.

The brief

LPS approached us with an existing prospectus and individual school handbooks that had previously been produced in-house. The brief was to redesign these into a cohesive and consistent suite of publications that felt unified as a group, while still allowing each school’s individual character to come through.

A mock-up showing the front page and spread of the Bute House square print for their 7+ assessment day.

Our approach

We structured the redesign around a consistent visual system that unified the full suite, using existing brand elements to create flow, clarity and a stronger sense of journey across each publication.

A mock-up showing the different front covers of the London Park School Parent Handbook for each school.

Unifying the suite

The prospectus and handbooks were redesigned as a connected set of publications, bringing consistency across layout, pacing and design language while maintaining a clear, shared identity across the LPS group.

A mock-up of a woman reading the London Park School 'Make LPS Sixth Your Next Stop' prospectus

Colour for distinction

Each school within LPS has its own distinct colour palette, providing a rich tonal range that was used to differentiate sections and break up content. This ensured the suite felt cohesive while allowing each school’s personality to remain visible.

A mock-up of a spread for the London Park School prospectus showing the design journey.

Journey-led structure

The school’s existing journey lines became a key design device, leading readers through the prospectus in a clear and intuitive way. This supported a narrative of progression and growth, reinforcing the purpose of the content while improving overall flow.

A mock-up of the London Park School Sixth inside spread sat on top of a chair.

Bringing it to life

Full-bleed imagery was introduced where appropriate to capture the character of each school and showcase the learning environment. Cut-out imagery was layered alongside the journey lines to create a more dynamic feel, adding depth, movement and visual interest across the pages.

Results

The redesigned prospectus and handbooks form a cohesive, consistent suite that supports the London Park School identity across multiple locations and formats. The final system creates clear structure and flow, while using colour and imagery to ensure each school is still represented with its own distinct character.

Bring your publications together

Our work in action

Bute House School

A considered evolution of Bute House’s identity, refining its iconic tree mark for clearer, more flexible use across modern communications.

The Henley College

Evolving Henley College’s prospectus year on year, refining a recognisable brand system through layout, print craft and consistent storytelling.

Sir George Monoux College

A colour-led, easy-to-navigate prospectus for Sir George Monoux College, helping students explore pathways with clarity and consistency.

Unify your publication as a suite

If your organisation produces multiple documents across different sites or audiences, we can help you bring them together into a cohesive system. From prospectuses and handbooks to wider admissions materials, we create consistent layouts and design language that strengthen the parent journey, while still giving each school space to feel distinct.

Let’s build a suite that feels connected, confident and easy to navigate.

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