Dive the Mary Rose 4D

Launching a new experience with bold,
immersive design
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The brief

The Mary Rose Museum is a world-class destination in Portsmouth, home to the flagship of Henry VIII. With over 19,000 Tudor artefacts, it offers an immersive experience connecting visitors with a remarkable piece of maritime history.

When launching Dive the Mary Rose 4D, an innovative immersive experience, the museum needed marketing materials that would generate excitement, attract a broad audience, and reinforce its reputation for innovative, family-friendly experiences.

Portsmouth Historic Dockyard, Unexpected Experience flag banner

Our approach

Hover your mouse over the flip tiles below to learn more about the project.

Take on Mary Rose poster design

Concept development

Take on Mary Rose poster design

We created three initial design concepts to capture the excitement and immersive nature of the 4D experience. The final concept retained the realism of the original artwork while adding subtle overlays, cut-outs, and depth to give a 3D sensation — modern yet authentic.

Audience enjoying the 'Dive the Mary Rose: 4D Experience' in the screening room.

Audience engagement

Audience enjoying the 'Dive the Mary Rose: 4D Experience' in the screening room.

Each asset was designed to capture attention, spark curiosity, and encourage sharing. By combining print and digital touchpoints, we reached a diverse audience — from local families to tourists.

Take on Mary Rose social campaign

Digital & printed marketing

Take on Mary Rose social campaign

A cohesive suite of materials was produced, including:

  • Posters, banners, and social media graphics.
  • Animated online ads to drive engagement.
  • Informative flyers, brochures, and press releases.
  • Vinyl wall graphics to enhance the visitor experience.
  • Welcome signage and donation boxes.
  • Email footers and social adverts.

Portsmouth Historic Dockyard, Unexpected Experience flyer.

Cohesive brand presence

Portsmouth Historic Dockyard, Unexpected Experience flyer.

All materials followed a unified visual language, reinforcing the museum’s innovative and immersive brand identity. This ensured visitors experienced excitement and engagement before even entering the museum.

“We really enjoy working with the team at TGDH they are hardworking, enthusiastic and care very much about the work they produce for us. They work seamlessly with us, and we consider them to be very much an extension of our team.”

Rachael Brasier
Brand and Marketing Lead
National Museum of the Royal Navy

Dive 4D bus advert
Take on the Mary Rose social

Results

The campaign successfully launched Dive the Mary Rose 4D, generating strong excitement and driving ticket sales. Vibrant visuals, strategic placement, and consistent branding ensured the museum reached a wide, diverse audience, reinforcing its reputation for immersive and innovative experiences.

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