North London Collegiate School:
Online Magazine
The client
North London Collegiate School (NLCS) is one of the UK’s leading independent day schools for girls aged 4–18, with a history of academic excellence dating back to 1850. The school is known for nurturing curiosity, confidence and individuality through ambitious teaching and opportunities that extend beyond the classroom.
The brief
The brief was to redesign ONLINE, NLCS’s alumnae magazine, reimagining how generations of alumnae connect with one another. As a digital-first publication, the magazine plays a key role in bringing together stories from across the ONL community, celebrating shared heritage while reflecting the breadth of experiences, careers and perspectives that span decades.
The redesign needed to balance tradition with relevance, creating a publication that felt contemporary, inclusive and engaging for a wide-ranging alumnae audience.
Our approach
We focused on clarity, warmth and storytelling, creating a digital publication that strengthens connections across the alumnae community while remaining rooted in the school’s identity.
Digital-first storytelling
As a digital-first publication, the redesign focused on presenting stories from across the ONL community in a clear and engaging way. The magazine plays a central role in bringing together shared heritage alongside a wide range of alumnae experiences, careers and perspectives.
Reflecting tradition & diversity
The redesign was shaped to celebrate NLCS’s shared history while reflecting the diversity of experiences across generations of alumnae. This ensured the magazine could speak to a wide audience, bringing together past and present through stories from across the ONL community.
Community at the centre
The design places emphasis on personal narratives, community news and global connections, ensuring stories from across the ONL network feel prominent and valued. This approach helps reflect the diversity of alumnae experiences while reinforcing a shared sense of identity.
Creating a living record
Rather than functioning as a static magazine, ONLINE was designed as an evolving platform, a living record of the NLCS alumnae network that strengthens bonds between past and present and fosters a sense of belonging.
Results
The relaunch of ONLINE was recognised with a CASE Europe Best of Europe Region Award. The publication achieved a 68% open rate and a 22% click-through rate, demonstrating strong engagement and effective connection across the alumnae community.
Together, the refreshed design and digital-first approach have helped position ONLINE as a confident, contemporary platform for ongoing alumnae engagement.
Our work in action
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Create a publication that brings your community together
If your organisation uses digital publications to connect people across generations, locations or life stages, we can help. From alumni magazines and community platforms to wider editorial systems, we design digital-first publications that elevate storytelling, strengthen connection and feel purposeful, warm and engaging.
Let’s build a platform your audience wants to open, read and return to.