Portsmouth Football Club

The client

Portsmouth Football Club, affectionately known as Pompey, is a historic football club with deep roots in the local community. Founded in 1898, the club boasts a proud heritage, highlighted by top-flight league wins in the 1940s and FA Cup successes, including a memorable victory in 2008. Recognised for their iconic blue kit and strong community connections, Portsmouth FC remains a central part of Portsmouth life, inspiring fans both on and off the pitch.

Designing for a historic football club

For years, we’ve worked with Portsmouth FC to bring their matchday experience to life through design that’s bold, engaging, and true to the club’s identity. From regular matchday programmes to special editions, we help Pompey connect with supporters, celebrate key moments, and create keepsakes fans treasure. By combining clear layouts, striking visuals, and a deep understanding of the club’s personality, our design ensures every issue resonates, whether in print or digital, keeping the spirit of Pompey alive on and off the pitch.

Champion programme for last game of the season

“The Graphic Design House breathed new life into Portsmouth FC’s matchday programmes during the club’s 125th anniversary season, resulting in record sales and delighted supporters… The programmes will become a cherished keepsake, capturing the essence of Pompey’s rich history in what has become an incredible season for the football club.”

Matthew Barker
Head of Marketing
Portsmouth Football Club

Portsmouth FC 125 Anniversary year match day programme cover designs

Commemorating a milestone season

Turning 125 years of history into collectible keepsakes

Honouring 125 years of Pompey, we designed a full season of commemorative matchday programmes that connected fans with the club’s legacy while engaging a new generation of supporters. Across 24 unique issues, our design blended nostalgic design with clean layouts, creating keepsakes throughout the 2023/24 season.

Portsmouth FC 125 Year Anniversary coffee table book mocked up on an image of Fratton Park, Portsmouth's stadium.

Commemorating a footballing legacy

Bringing 125 years of history to life in print

We helped Portsmouth FC mark their 125th anniversary with a definitive coffee table publication. Through illustrative covers, colourised images, and fan-focused layouts, the book highlighted key moments and players across the club’s history, engaging supporters old and new.

Ongoing creative support for Portsmouth FC

Design that connects fans, celebrates the club, and brings matchday experiences to life sits at the centre of our partnership with Pompey. Together, we’ve delivered projects including:

Commemorative matchday programmes across multiple seasons, blending heritage and contemporary design.
Limited-edition publications celebrating milestone moments, including the 125th anniversary coffee table book.
Illustrative cover designs and feature spreads that highlight iconic players, matches, and club history.
Posters, pull-outs, and promotional materials for key events and anniversaries.
Print and digital assets that engage supporters, from social posts to in-stadium signage.
Bespoke layouts and visual storytelling that ensure every piece is collectible and memorable.