Circomedia

A fresh look for a bold, inclusive performing arts brand
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The brief

Circomedia is a renowned centre for contemporary circus and physical theatre based in Bristol, offering everything from BTECs to Master’s degrees, public workshops, and a packed programme of live performances.

Despite its bold, creative output, the Circomedia brand hadn’t been meaningfully updated in over a decade. The organisation needed a brand refresh that would better reflect its dynamic community and forward-looking ethos, while creating consistency across communications. The new identity also had to come to life in a redesigned prospectus, the first major piece of collateral to showcase the updated brand to future students across the world.

Circomedia's prospectus 2025/26 on a red background with a spotlight shining down on to it.
Circomedia's prospectus 2025/26 on a red background with a spotlight shining down on to it.

Our approach

How we approached the project from understanding the client right through to the campaign execution. Hover your mouse over the flip tiles below to learn more.

Close-up image of the circomedia logo in a printed gold emboss.

Discovery session

Close-up image of the circomedia logo in a printed gold emboss.

We kicked off with an in-depth discovery session to understand Circomedia’s values, vision, and where they wanted the brand to go. Circomedia represent contemporary circus rather than traditional circus therefore it was essential to avoid stereotypical design elements.

From this session we identified three key areas of focus for the brand refresh: logo, color palette, and typography.

Circomedia brand identity at a glance poster in a white room with the sunlight shining through a window on to it.

Vibrant colour palette

Circomedia brand identity at a glance poster in a white room with the sunlight shining through a window on to it.

Historically, Circomedia leaned heavily on dark imagery. We introduced a more dynamic and vibrant colour palette, designed to hold its own even without photography, to better match the energy of the organisation and make sure the brand popped across all formats.

Close-up image of the circomedia logo in a printed gold emboss.

Logo evolution

Close-up image of the circomedia logo in a printed gold emboss.

The team at Circomedia was split between keeping the existing logo and starting from scratch. We explored both options, first reworking the original using bespoke letterforms and a modernised typeface, then proposing an icon-based alternative with abstract marks to reflect the brand’s character in a fresh new way.

Circomedia prospectus double page spread mock-up on a light grey background

Consistent typography

Circomedia prospectus double page spread mock-up on a light grey background

With no official brand fonts in place, typography was a key area to resolve. We selected a clear, rounded, highly legible font suite (all freely available) that worked across print and digital, keeping things accessible and consistent from body copy to big, bold headings.

Circomedia full logo mock-up on a piece of white paper
A roll of stickers with the circomedia logo on them mocked-up on a light background

Results & next steps

The rebrand brought Circomedia’s visual identity firmly into the present, modern, confident, and uniquely theirs. With a refreshed logo, a versatile colour system, and a clear type hierarchy, the new look is vibrant, consistent, and future-proof.

We also created a concise brand guideline sheet to help the team maintain consistency across all channels going forward.

The new brand was brought to life in a redesigned prospectus, visually engaging, full of energy, and a perfect reflection of the creative opportunities Circomedia offers. It’s become a standout piece of comms that connects powerfully with future students.

Circomedia now has the tools to express who they are, clearly, consistently, and confidently. The refreshed brand is already making an impact, and there’s plenty of room to build on this solid foundation in future campaigns, materials, and digital assets.

Ready to refresh your brand?

Our work in action

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